Brand Tone

Authentic & Local, Warm & Friendly, Appreciative & Proud, Thoughtful & Curated, Evocative & Scenic

Brand Values

• •Support Local
• •Quality & Craftsmanship
• •Authenticity
• •Community
• •Customer Delight
• •Celebration of Place

Best Practices

• •Always Emphasize "Arran": Weave the Isle of Arran into the narrative. Use descriptive language that evokes the island's scenery, atmosphere, and character. Connect products back to their local origins and the stories of their makers.
• •Champion Local Producers: Regularly highlight the artisans, farmers, and businesses you partner with. Tell their stories and emphasize the collaborative, community aspect of your brand. This reinforces authenticity and the "support local" value.
• •Use Warm and Inclusive Language: Address your audience in a friendly, welcoming manner. Use words like "we," "our," and "us" to foster a sense of community. Make customers feel like they are part of the Arran experience.
• •Focus on Quality and Curation: Your copy should reflect the care and thoughtfulness that goes into selecting each item. Use adjectives that convey craftsmanship, premium quality, and uniqueness.
• •Evoke Emotion and Experience: Go beyond just describing products. Describe the feeling of receiving an Arran Gift Box – the joy, the connection to the island, the taste of local delicacies. Use sensory language to make the experience more tangible.

Social Perception

High-Quality Gifting Option, Authentic Representation of Arran, Supportive of Local Economy, Excellent Customer Service, Beautifully Presented, Trustworthy & Reliable

Copy Examples

• •Website Homepage Banner: "Discover the Heart of Arran, Delivered. Explore curated gift boxes filled with the finest local treasures, celebrating the spirit and flavour of our unique island."
• •Social Media Post (New Product): "Fresh from Arran's shores to your doorstep! 🏞️ We're thrilled to introduce [Product Name] by our amazing local partner, [Producer Name]. Each [item] is crafted with passion, bringing you an authentic taste of island life. #ArranGiftBox #SupportLocalArran #TasteOfArran #ScottishGifts"
• •Product Description Snippet: "Unwrap a moment of Arran magic. This [Product Type, e.g., creamy fudge] is lovingly handmade by [Artisan Name] in their small island workshop, using traditional methods and the finest local ingredients. It’s more than a treat; it’s a story of Arran craftsmanship."
• •Email Newsletter Subject Line: "A Wee Gift from Arran: New Arrivals & Island Stories Inside!"
• •About Us Page Excerpt: "More than just a gift box, we're a celebration of Arran. From the rugged mountains to the sparkling sea, our island inspires everything we do. We partner with passionate local producers and artisans to bring you a curated collection that truly captures the essence of Arran. When you choose The Arran Gift Box, you're supporting a community and sharing a piece of our heart."