Brand Tone

Aspirational & Elegant, Empathetic & Romantic, Confident & Modern, Descriptive & Evocative

Brand Values

• •Celebration of Femininity
• •Elegance & Sophistication
• •Emotional Connection & Love
• •Self-Expression & Confidence
• •Quality & Exclusivity (implied)

Best Practices

• •Embrace Evocative Language: Use words that inspire emotion and paint a picture of elegance, love, and sophistication (e.g., "cherished," "vibrant," "luminous," "timeless," "heartfelt").
• •Focus on "Her": Address the target audience directly ("the women of today," "your uniqueness," "your story"). Make her the hero of the narrative.
• •Connect to Deeper Meanings: Go beyond the physical product. Highlight how the jewellery facilitates emotional connection, self-expression, or celebrates personal milestones.
• •Maintain Elegance in Every Communication: Whether it's a product description, a social media update, or customer service interaction, the language should consistently reflect sophistication and grace. Avoid overly casual slang or overly technical jargon.
• •Develop a Brand Lexicon: Create a list of on-brand words and phrases (like those identified: "elegance," "vibrancy," "cherished," "love," "sophistication," "statement") and consistently integrate them across all written content. Regularly review copy to ensure it aligns with this lexicon.

Social Perception

The brand aims to be perceived as a premium, emotionally resonant choice for modern women seeking elegant and meaningful jewellery.

Copy Examples

• •Ishque Jewellery: Adorn Your Story. For the woman who is vibrant, unique, and elegantly herself. Discover pieces that speak your heart.
• •More than a necklace, the Serena is an embrace of luxury. Crafted for the discerning woman, its timeless elegance whispers sophistication with every turn. Let it be your statement, your signature, your Ishque.
• •Celebrating you, today and always. ✨ Our latest collection is inspired by the moments that connect us, the love that defines us. Which piece tells your Ishque story? #IshqueJewellery #EleganceRedefined #CherishedMoments #WomenOfToday
• •At Ishque, we believe jewellery is more than an accessory – it's a feeling. It's the echo of a loved one, the quiet confidence of elegance, the vibrant spark of your unique spirit. We craft pieces for your journey, for your Ishque.
• •Fall in Love Anew: Introducing the Ishque Éclat Collection 💖