Brand Tone

Appreciative, Respectful, Informative, Descriptive, Aspirational, Inviting, Quality-focused, Customer-centric

Brand Values

• •Ethical Sourcing
• •Support for Artisans & Communities
• •Quality Craftsmanship
• •Cultural Heritage
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (appreciative, informative, aspirational, quality-focused, customer-centric), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on Storytelling: Instead of just listing product features, tell the story behind the products – the artisans, the techniques, the cultural significance. This reinforces values like ethical sourcing and cultural heritage.
• •Emphasize "Ethical" and "Handmade" Authentically: Clearly and transparently communicate the ethical sourcing and handmade aspects. Avoid generic claims and provide specific details where possible to build trust.
• •Maintain a Respectful and Appreciative Language: When talking about Indian culture and artisans, use language that is respectful, appreciative, and celebratory. Avoid cultural appropriation or misrepresentation.
• •Be Consistent Across All Channels: Ensure the tone of voice is consistent across the website, product descriptions, social media posts, email marketing, and customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

A brand offering unique, ethically sourced, handcrafted Indian homewares. It is important for Ishom.co.uk to actively manage its online reputation and encourage customer reviews on its own platform and trusted third-party sites to build a clearer and more positive social perception for the homeware brand itself.

Copy Examples

• •Headline: Bring Home the Soul of India. Body: Discover our new collection of handcrafted cushion covers, ethically sourced from artisan communities. Each piece tells a story of tradition and skill, ready to add a vibrant touch to your living space. #EthicalHome #HandmadeWithLove
• •Headline: More Than Just Decor, It's a Piece of Heritage. Body: Our [Product Name, e.g., Kantha Throws] are meticulously crafted by skilled artisans in India, preserving age-old techniques. Experience the quality and unique beauty that only handmade can offer. #IndianCraftsmanship #SupportArtisans
• •Headline: Curated for You, Crafted with Care. Body: At Ishom, we believe in homewares that reflect true artistry and ethical values. Explore our range of unique gifts and decor that bring warmth, quality, and a touch of India into your home. #QualityHomewares #UniqueGifts
• •Headline: Feel Good About Your Home. Body: Choose decor that makes a difference. Our ethically sourced [Product Category, e.g., Kitchenware] not only beautifies your home but also supports the talented artisans who create them. Shop consciously with Ishom. #SustainableLiving #ArtisanMade
• •Headline: Your Satisfaction, Our Inspiration. Body: We're dedicated to bringing you the finest Indian homewares and a delightful shopping experience. Have a question about our handcrafted collections? Our team is here to help you find the perfect piece. #CustomerFirst #IshomExperience