Brand Tone

Elegant & Aspirational, Celebratory & Festive, Informative & Service-Oriented (Subtle), Proudly Ethnic & Traditional (with a modern touch)

Brand Values

• •Celebration of Heritage
• •Quality & Craftsmanship
• •Elegance & Beauty
• •Customer Satisfaction
• •Accessibility to Tradition

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone, style, approved vocabulary, and "do's and don'ts" for all writers. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target demographic. For Ishaanya, this means acknowledging their desire for elegance, tradition, and celebration in their ethnic wear choices.
• •Prioritize Visual-Verbal Harmony: Ensure the tone of the copy complements the visual elements (images, videos). If the visuals are elegant and festive, the copy should echo this.
• •Maintain Consistency Across All Channels: Whether it's a website description, a social media post, an email, or customer service interaction, the brand's core tone should be recognizable and consistent.
• •Train and Empower Your Team: Ensure anyone responsible for communication (marketing, sales, customer service) understands and can effectively implement the brand's tone of voice. Regular reviews and feedback sessions can help maintain this.

Social Perception

Provider of Choice, Fashion-Forward (within ethnic wear), Associated with Special Occasions, Visually Appealing

Copy Examples

• •Headline (Website Banner for New Collection): "Drape Yourself in Dreams: Explore Our New 'Eternal Bloom' Saree Collection." (Tone: Elegant, Aspirational)
• •Instagram Post (Festive Season): "Light up every celebration! ✨ Find your perfect festive glow with Ishaanya's vibrant Lehengas and Sarees. #IshaanyaFestive #IndianTradition #EthnicGlam" (Tone: Celebratory, Proudly Ethnic)
• •Product Description (Bridal Lehenga): "Crafted for your forever moment. This exquisite bridal lehenga, rich in tradition and intricate detail, promises to make your special day unforgettable. Discover the artistry of Ishaanya." (Tone: Elegant, Aspirational, Quality-focused)
• •Facebook Ad (Targeting occasion wear): "Your next grand occasion deserves an outfit to match. From stunning Anarkalis to regal Sherwanis, Ishaanya USA brings you the finest in Indian celebratory wear. Shop now and make a statement!" (Tone: Celebratory, Service-Oriented)
• •Email Subject Line (Promotional): "Be Unforgettable: Handpicked Styles for Your Next Event from Ishaanya." (Tone: Aspirational, Service-Oriented)