Brand Tone

Enchanting, Whimsical, Personal, Handcrafted, Spiritual, Beneficial

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Passion
• •Magic & Enchantment
• •Well-being & Positive Energy
• •Elegance & Beauty

Best Practices

• •Highlight the handcrafted & personal touch
• •Tell a story, even a small one, framing products as part of an enchanting narrative.
• •Emphasize the use of natural stones and their connection to well-being and positive energy.
• •Focus on the unique, customizable aspect of each piece, allowing for self-expression.
• •Maintain an enchanting and whimsical tone, using language associated with fantasy and magic.

Social Perception

A brand that offers unique, handcrafted jewelry that brings a touch of magic and well-being to everyday life, allowing for personal expression and connection to positive energies.

Copy Examples

• •Discover our fairy-like jewelry, handcrafted with passion and adorned with natural stones to bring a touch of magic to your everyday life.
• •Personnalise ton collier: Create your unique piece infused with magic, emotions, and benevolent energies.
• •Each jewel is first designed and then handcrafted, inspired by enchanting jewels worn by characters in fantasy novels, blending magic and royalty.
• •Bringing a touch of magic to everyday life.
• •Customize your jewelry by choosing colors, lengths, stones, and pendants to create a unique piece.