Brand Tone

Supportive & Empathetic, Informative & Helpful, Friendly & Approachable, Positive & Celebratory, Professional yet Personal

Brand Values

• •Customer-Centricity
• •Quality & Comfort
• •Style & Confidence
• •Community & Support
• •Expertise & Trust
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., supportive, informative, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Understand Your Audience Deeply: Always write with pregnant women and new mothers in mind. Use language that resonates with their experiences, challenges, and joys. Address their needs directly and empathetically.
• •Prioritize "You" over "We": Focus the copy on the customer and her benefits, rather than solely on the brand or its features. For example, instead of "We offer comfortable dresses," try "You'll feel comfortable and stylish in our dresses."
• •Be Authentic and Relatable: Share real stories (with permission) and use language that feels genuine. Avoid overly corporate or jargony speech. Let the brand's personality shine through.
• •Maintain Consistency Across All Channels: Whether it's a social media post, an email, a product description, or a blog article, the tone should feel familiar and consistent, reinforcing the brand's identity and values. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Helpful Resource, Community-Oriented, Trustworthy, Focus on Practicality and Style

Copy Examples

• •Instagram Post (New Arrival - Nursing Bra): Hello, comfort! 👋 Our newest nursing bra is designed to make those precious moments with your little one even cozier. Soft, supportive, and oh-so-easy to use. Because you deserve to feel amazing, mama. ✨ #SevenWomenMaternity #NursingComfort #NewCollection #MomLife
• •Facebook Ad (General Brand Awareness): Navigating the beautiful journey of motherhood? At Seven Women Maternity, we're here to support you every step of the way. From stylish maternity dresses to ultra-comfy nursing wear, find everything you need to feel confident and comfortable. Visit us in-store or online! 💖 #MotherhoodJourney #MaternityFashionCanada #ShopSevenWomen
• •Website Homepage Banner (Seasonal Promotion): Embrace Your Glow! ✨ Discover our Spring Collection, thoughtfully curated to celebrate your changing body with style and comfort. Enjoy 15% off all new arrivals this week only. #SpringMaternity #SevenWomenStyle #MaternitySale
• •Email Newsletter Subject Line (Sharing a Blog Post): Your Ultimate Guide to Choosing the Perfect Maternity Jeans 👖 | Seven Women (Body snippet): Finding maternity jeans that fit well AND feel great can be a game-changer! We've put together our top tips and favorite styles to help you rock your denim through every trimester. Read more on the blog! 👇
• •Product Description (Maternity Dress): Effortlessly chic and incredibly comfortable, our [Dress Name] is designed to grow with you. Made from a breathable, stretch fabric, it’s perfect for everything from your baby shower to everyday errands. Feel beautiful and confident, no matter the occasion. Because you're doing an amazing job, mama. 💕