Brand Tone

Sophisticated, authentic, and customer-centric.

Brand Values

• •Natural Ingredients
• •Authenticity & Quality
• •Customer Satisfaction
• •Luxury
• •Ethical Practices (Cruelty-Free)

Best Practices

• •Prioritize transparency about product ingredients and sourcing.
• •Highlight the authenticity and quality of products in all communications.
• •Emphasize the brand's commitment to customer satisfaction through clear and accessible policies.
• •Use inclusive language that appeals to both local and global audiences.
• •Showcase the luxury and sophistication of fragrance offerings through evocative descriptions.

Social Perception

A trusted source for authentic, high-quality beauty products, committed to customer satisfaction and ethical practices.

Copy Examples

• •"Discover the allure of authentic beauty with IRQ Cosmetics. Sourced globally, delivered locally."
• •"Indulge in the luxury of our fragrances, crafted with the finest ingredients for an unforgettable sensory experience."
• •"At IRQ Cosmetics, your satisfaction is our priority. We guarantee the authenticity and quality of every product."
• •"Embrace the power of natural beauty with our cruelty-free cosmetics, designed to enhance your natural radiance."
• •"Experience the difference of 100% authentic beauty products with IRQ Cosmetics. Shop with confidence and discover your perfect look."