Brand Tone

Mystical & Enchanting, Personal & Passionate, Empowering & Inclusive, Playful & Creative (with a touch of fandom)

Brand Values

• •Authenticity & Tradition
• •Quality & Ethical Sourcing
• •Self-Care & Empowerment
• •Nature & Natural Ingredients
• •Intention & Magic
• •Creativity & Personal Connection

Best Practices

• •Immerse in the Mystical Lexicon: Consistently use language associated with mysticism, magic, nature, and self-care (e.g., "ritual," "sacred," "enchant," "alchemy," "botanical," "spirit," "intention," "wisdom").
• •Storytelling is Key: Weave the founder's journey, the inspiration behind products (like nature or fantasy), and the "why" (empowerment, self-care) into product descriptions, blog posts, and social media.
• •Focus on Sensory Experience and Transformation: Use descriptive language that appeals to the senses (scent, texture, visual) and highlights the transformative potential of the products for both physical well-being and spiritual connection.
• •Maintain Authenticity and Passion: Let the founder's passion for the products and mystical arts shine through. Share personal stories and insights.
• •Avoid overly corporate or detached language.

Social Perception

Positive Customer Experience, Trusted for Specific Needs, Artisanal & Handcrafted, Appreciation for Thematic Elements

Copy Examples

• •Discover the Divine Devotion Collection: Immerse yourself in a world of enchanting aromas and sacred self-care rituals.
• •Enchant & Earn: Join our affiliate program and share the magic of Iris Dahlia Apothecary with your followers.
• •BlightBane Beauty Collection: Soothe and heal dry, sensitive, and acne-prone skin with our alchemically crafted skincare.
• •Healing Potion Bath Soak: Transform your bath into a restorative ritual with our blend of calming botanicals and esoteric wisdom.
• •All-Natural Sacred Skin Tattoo Balm: Protect and nourish your sacred art with our balm infused with intention and natural ingredients.