Brand Tone

Scientific and Informative, Professional and Trustworthy, Results-Oriented and Efficacious, Aspirational and Empowering, Approachable

Brand Values

• •Efficacy
• •Quality
• •Science-Backed Approach
• •Customer Well-being & Satisfaction
• •Transparency (Implied)
• •Natural Solutions (where possible)

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. When discussing ingredients or benefits, be specific and avoid vague claims. Ensure scientific terms are either well-understood or briefly explained.
• •Emphasize Evidence (Implicitly or Explicitly): Consistently refer to 'science-backed formulas,' 'clinically researched ingredients,' or the specific benefits observed in studies (if applicable and compliant with regulations). This reinforces trustworthiness and efficacy.
• •Maintain a Professional yet Encouraging Voice: The tone should be authoritative and knowledgeable, but also supportive and aspirational. Avoid overly casual or hyped-up language which can undermine credibility.
• •Focus on Benefits, Supported by Features: While ingredient transparency is good, always tie features (ingredients) back to tangible benefits for the customer (e.g., 'Ingredient X, known for its role in Y, helps you achieve Z').
• •Ensure Consistency Across All Platforms: Whether it's website copy, social media posts, email marketing, or ad creatives, the core tone (scientific, trustworthy, results-oriented, aspirational) should remain consistent to build a strong, recognizable brand identity. Regularly audit content to ensure alignment.

Social Perception

Positive Customer Experiences, Trust in Product Efficacy, Appreciation for Stimulant-Free Options, Seen as a Problem Solver, Limited Mainstream Media Visibility, Potential for Confusion

Copy Examples

• •Headline: Unlock Peak Cognitive Performance. Naturally. Body: Tired of brain fog and dwindling focus? iQ Supplement Labs’ BRAIN Octane is formulated with clinically researched nootropics to enhance memory, sharpen concentration, and boost mental clarity. Experience the power of science-backed ingredients. Elevate your mind.
• •Headline: Take Control of Your Cravings. Achieve Your Weight Goals. Body: Introducing CONTROL by iQ Supplement Labs – the stimulant-free solution to support your weight management journey. Our scientifically formulated blend helps curb appetite and reduce sugar cravings, empowering you to make healthier choices, effortlessly. Real results, without the jitters.
• •Headline: Fuel Your Ambition: Sustained Energy, Zero Crash. Body: Power through your demanding days with ENERGY Igniter. Unlike typical stimulants, our formula provides a smooth, sustained energy release, enhancing productivity and mental endurance. Made with premium, trusted ingredients for your peace of mind.
• •Headline: The Science of Superior Sleep. The Art of Waking Refreshed. Body: Quality sleep is non-negotiable. DREAM Weaver combines nature’s most effective sleep-enhancing compounds, backed by research, to help you fall asleep faster, stay asleep longer, and wake up revitalized. Invest in your recovery and cognitive function.
• •Headline: Your Potential is Waiting. We Provide the Key. Body: At iQ Supplement Labs, we believe in the power of science to unlock human potential. Our supplements are meticulously crafted with high-efficacy ingredients to support your brain health, energy levels, and overall well-being. Discover the iQ difference.