Brand Tone

Undefined, needs definition. Aim for clarity, relevance and differentiation due to brand confusion.

Brand Values

• •Clarity
• •Differentiation
• •Relevance
• •Trustworthiness
• •Focus

Best Practices

• •Clearly define brand personality traits (e.g., Modern, not fleeting; Confident, not arrogant; Helpful, not overbearing).
• •List corresponding 'do's and don'ts' for vocabulary and style.
• •Tailor language and references to resonate with customer preferences, aspirations, and pain points.
• •Ensure brand voice consistency across website, emails, social media, ads, and customer service.
• •Pay attention to sentence structure, word choice, and rhythm to convey desired emotion and personality.

Social Perception

Currently diluted and confused due to multiple entities using the same or similar name. Aim for clarity, trustworthiness, and relevance within the target audience's specific domain.

Copy Examples

• •Due to the brand name overlap, examples will be hard to find. First step is to define the brand and its purpose.
• •Focus copy on what makes this brand unique.
• •Highlighting key features in a way that differentiates from other 'iPulse' entities.
• •Emphasize the brand's specific industry or niche to avoid confusion.
• •Use strong calls to action that clearly communicate the brand's purpose.