Brand Tone

Aspirational, youthful, and tech-savvy, using energetic and confident language. It is also promotional and value-driven, shifting to empowering and community-oriented when celebrating Ghanaian culture and youth.

Brand Values

• •Accessibility and Affordability
• •Innovation
• •Youth Empowerment
• •Reliability and Quality
• •Customer Satisfaction

Best Practices

• •Always balance the message of being technologically advanced with the core promise of affordability, using phrases like "premium features, accessible price" or "the future of sound, priced for today."
• •Infuse copy with local references, and national pride, highlighting that the brand is from Ghana and for Ghanaians to leverage this powerful differentiator.
• •Translate technical specifications into tangible lifestyle benefits. For example, instead of "450mAh battery," state "20 hours of non-stop music to power your entire day."
• •Use copywriting in customer service and social media to transparently address common issues, building trust and demonstrating a commitment to customer satisfaction.
• •Create content that revolves around the interests of the target audience (music, fashion, entrepreneurship, student life), integrating products naturally to sell a lifestyle of ambition, creativity, and connectivity.

Social Perception

Kora Wearables is widely seen as a successful and growing aspirational local brand offering stylish, modern tech products at great value. While perceived as community-engaged due to its support for youth culture, there is also a perception gap regarding inconsistent quality, particularly concerning battery life and product longevity.

Copy Examples

• •The wait is over! 🇬🇭 Meet the new Kora Konnect 3.0 Smartwatch. Packed with a brighter AMOLED screen, 10-day battery life, and all the health tracking you need to stay on top of your game. It’s not just a watch, it’s a lifestyle upgrade. Available NOW with a special launch discount. Tap to make it yours! #KoraWearables #Konnect3 #TechInGhana #MadeForYou
• •Your vibe. Your music. Your space. 🎧 The Kora Strom headphones are engineered to deliver the bass you can feel and the clarity you deserve. Zone out the noise and tune into your world. #KoraStrom #MyKoraVibe #SoundOn #GhanaLife
• •Upgrade your tech without breaking the bank. From our powerful ZenPod earbuds to our long-lasting power banks, get the best deals on all your favorite Kora gear. Limited time only!
• •We are proud to announce that Kora Wearables has been recognized as Ghana's leading smart accessory brand for the second year in a row. Our mission has always been to empower Ghanaians with innovative and affordable technology. This achievement is a testament to our team's hard work and the incredible support from our community. Thank you for being part of our journey as we continue to connect Ghanaians to smarter lifestyles. #KoraWearables #GhanaTech #Innovation #Growth #Empowerment
• •Are the Kora ZenPod Pro earbuds worth your money? We put them to the test! In this video, we dive deep into the sound quality, battery life, ANC performance, and overall value of Kora's most popular earbuds. Plus, we've got a special discount code just for our viewers! Buy them here: [link] #Kora #ZenPodPro #TechReview #Ghana