Brand Tone

Exciting & Thrilling, Authoritative & Official, Passionate & Engaging, Respectful & Reverent, Modern & Accessible

Brand Values

• •Heritage & Tradition
• •Excellence & World-Class Performance
• •Safety & Responsibility
• •Accessibility & Fan Engagement
• •Passion & Thrill
• •Authenticity
• •Economic Benefit to the Isle of Man

Best Practices

• •Embrace the Thrill: Use strong, evocative language that conveys speed, danger, and excitement. Words like "ultimate," "legendary," "unrivalled," "breathtaking," and "heart-stopping" align with the brand's core.
• •Respect the Legacy: Acknowledge the history and heritage of the event. Referencing past champions, iconic moments, and the unique nature of the Mountain Course reinforces brand values.
• •Be Authoritative and Informative: As the official voice, ensure all factual information (schedules, results, safety updates) is clear, accurate, and easy to understand.
• •Foster Community and Passion: Engage directly with fans, encourage interaction, and share user-generated content where appropriate. Use language that speaks to their dedication and love for the event.
• •Balance Tradition with Modernity: While honoring the past, also highlight innovation, digital accessibility (like TT+), and the global reach of the event to appeal to a contemporary audience.

Social Perception

Iconic & Legendary, Dangerous yet Respected, Passionate & Dedicated Community, Integral to Manx Identity, Evolving with Modern Media

Copy Examples

• •Headline (Website/Social): "The Mountain Awaits. Experience the Unrivalled Thrill of the Isle of Man TT Races. Live Coverage on TT+."
• •Social Media Post (Instagram - with a dynamic action shot): "Heart in your mouth. Edge of your seat. This isn't just racing, it's the TT. Every second, every corner, every breathtaking moment – live and on-demand. #IOMTT #RoadRacing #Motorsport"
• •Email Subject Line (Newsletter): "Legends are Forged Here: Your Exclusive TT 2025 News & Updates"
• •Merchandise Description (for a heritage collection item): "Own a piece of history. Inspired by a century of courage and speed, this exclusive [item name] celebrates the enduring spirit of the Isle of Man TT Races. Crafted for the true fan."
• •Promotional Copy (TT+ Subscription): "Don't just watch the legend. Live it. Get closer than ever to the world's ultimate road race with the TT+ Live Pass. Uninterrupted coverage, exclusive insights, and the raw emotion of the Isle of Man TT. Subscribe now."