Brand Tone

Elegant, sophisticated, artistic, and subtly feminine. Evokes a sense of timelessness and connection to Greek heritage.

Brand Values

• •Elegance and Timelessness
• •Quality and Craftsmanship
• •Artistic Inspiration
• •Greek Heritage
• •Feminine Sophistication
• •Sustainability

Best Practices

• •Immerse in the Brand's World: Regularly revisit the brand's mission, values, inspiration sources (art, mythology, nature for Ioanna Jani), and the visual identity to ensure the copy aligns.
• •Focus on "Feeling" as Much as "Features": While product details are important, emphasize how the clothing makes the wearer feel (e.g., confident, elegant, unique, at home in their body).
• •Highlight the brand's commitment to sustainability and ethical production practices in Greece.
• •Use evocative language that connects to art, Greek mythology, and nature.
• •Emphasize the timeless and elegant nature of the designs, focusing on high-quality materials and craftsmanship.

Social Perception

Perceived as a high-end, sustainable, and ethically conscious brand that values quality, craftsmanship, and timeless design. Associated with elegance, sophistication, and Greek heritage.

Copy Examples

• •"Each Ioanna Jani creation is a wearable piece of art."
• •"Inspired by nature's own palette and the echoes of ancient tales..."
• •"Ioanna Jani's signature style is defined by elegant and timeless creations, focusing on high-quality materials and craftsmanship."
• •"A love letter to Greece, highlighting feminine sophistication through comfortable lines."
• •"Collections inspired by art, Greek mythology, and nature."