Brand Tone

Authoritative & Expert, Aspirational & Luxurious, Educational & Empowering, Confident & Reassuring, Community-Oriented

Brand Values

• •Innovation
• •Quality
• •Hair Health & Integrity
• •Education & Empowerment
• •Client Satisfaction & Transformation
• •Excellence & Leadership

Best Practices

• •Prioritize "Innovation" and "Originality": Consistently use terms like "original," "revolutionary," "pioneering," and "innovative" when describing the IBE® method to reinforce its leadership position.
• •Emphasize Quality and Luxury: Use sophisticated and aspirational language. Highlight the premium nature of the hair, the meticulousness of the method, and the transformative, confidence-boosting results.
• •Focus on Solutions and Benefits (Pain Point Agitation): Clearly address the common problems of other extension methods (damage, discomfort, visibility, lack of versatility) and position IBE® as the definitive solution.
• •Maintain an Educational and Empowering Voice: Whether addressing stylists or end-clients, provide valuable information. For stylists, focus on career growth and skill enhancement; for clients, focus on informed choices and achieving their dream hair safely.
• •Showcase Confidence Through Expertise: Use confident, direct language backed by the proven results and testimonials of the IBE® community. Avoid overly casual or trendy slang; maintain a professional yet approachable demeanor.

Social Perception

Trusted & Reputable, Revolutionary & Game-Changing, Worth the Investment, Confidence-Boosting, The Gold Standard

Copy Examples

• •Headline: Experience the Original. Discover the Difference. Body: Don't settle for imitations. Invisible Bead Extensions® is the a proven method, meticulously designed for zero damage, ultimate comfort, and flawless, natural-looking results. Elevate your artistry and transform your clients' confidence. Become an IBE® Certified Stylist today.
• •Headline: Luxury You Can Live In. Body: Imagine extensions so seamless, so comfortable, you'll forget they're there. With IBE®, enjoy unparalleled versatility from day one – ponytails, updos, you name it. Invest in your hair's health and beauty with the most sought-after hand-tied method. Find your IBE® Certified Stylist.
• •Headline: More Than Extensions. It's a Career Revolution. Body: Join the elite community of IBE® Certified Stylists and redefine your potential. Our comprehensive training empowers you with an innovative technique that minimizes damage and maximizes client satisfaction, skyrocketing your income and demand.
• •Headline: The Secret's Out: Healthy Hair, Stunning Volume. Body: Concerned about damage? Invisible Bead Extensions® was created to prioritize your natural hair's integrity. Experience the beauty of fuller, longer hair without compromising health. Our innovative approach ensures no tension, no exposed beads, just pure confidence.
• •Headline: Your Dream Hair Awaits. Undetectable. Unrivaled. Body: IBE® offers the "Original Flip-Up" for a reason. Our patented method means your extensions remain completely hidden, no matter how you style your hair. Feel the freedom of flawless, comfortable, and breathtakingly natural extensions.