Brand Tone

Elegant & Sophisticated, Sensual & Confident, Feminine & Romantic, Approachable & Modern, Quality-Conscious

Brand Values

• •Quality & Craftsmanship
• •Femininity & Empowerment
• •Sensuality & Elegance
• •Comfort
• •Sustainability
• •Inclusivity (emerging)

Best Practices

• •Embrace Sophisticated Language: Use refined vocabulary that evokes elegance and quality, but avoid being overly complex or alienating. Words like crafted, exquisite, allure, refined, and grace can be effective.
• •Focus on "Feeling" as much as "Looking": While visual appeal is key, emphasize how the lingerie makes the wearer *feel* – confident, sensual, comfortable, empowered.
• •Maintain a Balance of Sensuality and Tastefulness: The tone can be alluring and suggestive but should always remain elegant and avoid crudeness. Highlight the beauty and confidence derived from the lingerie.
• •Highlight Quality and Italian Heritage (Subtly): Weave in mentions of quality materials (silk, lace, microfiber) and the brand's Italian roots to reinforce value and craftsmanship without being boastful.
• •Speak to Empowerment and Self-Celebration: Frame the copy around the idea that wearing Intimissimi is an act of self-care and a way to celebrate one's own femininity and individuality. Use inclusive and positive language.

Social Perception

Intimissimi is widely perceived as a go-to brand for stylish, good-quality lingerie that offers a touch of Italian elegance without reaching luxury-brand price points. It's seen as a brand that helps individuals feel more confident and sensual. Customers generally trust the quality and design aesthetic. There's an appreciation for the balance between everyday comfort and more special occasion pieces. The association with high-profile ambassadors like Jennifer Lopez has further elevated its aspirational appeal. Some discussions may revolve around the desire for even more inclusive sizing and representation, though progress is being noted.

Copy Examples

• •Headline: Discover Your Inner Grace. Body: Crafted from the finest silk and delicate lace, our new collection is designed to make you feel effortlessly elegant and undeniably confident. Experience the Intimissimi touch. Call to Action: Shop Now
• •Headline: Sensuality, Woven In. Body: More than just lingerie, it's a feeling. Intimissimi empowers your natural allure with pieces that are as comfortable as they are captivating. Embrace your confidence. Call to Action: Explore The Collection
• •Headline: Italian Elegance, Everyday Comfort. Body: Why choose between style and comfort? Intimissimi brings you beautifully crafted lingerie that feels incredible all day long. Redefine your essentials. Call to Action: Find Your Perfect Fit
• •Headline: The Art of Feeling Beautiful. Body: From intimate moments to everyday expressions of self, Intimissimi lingerie is designed to celebrate you. Feel exquisite, inside and out. Call to Action: Unveil New Arrivals
• •Headline: Confidence is Your Best Accessory. We'll Handle the Rest. Body: Intimissimi: Where sophisticated design meets unparalleled comfort, empowering you to shine from within. Call to Action: Discover More