Brand Tone

Empathetic, Reassuring, Positive, Exciting, Sophisticated

Brand Values

• •Discretion & Privacy
• •Customer Well-being & Pleasure
• •Empowerment & Confidence
• •Quality & Style
• •Trust & Safety
• •Openness & Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., empathetic, empowering, sophisticated, playful) with examples of 'do's and don'ts' for language, phrasing, and even emoji use. Share this with anyone creating content.
• •Prioritize 'You' over 'We': Focus the copy on the customer, their needs, their feelings, and their benefits. (e.g., 'You deserve an exciting experience' vs. 'We offer exciting products'). The current pre-launch messaging already does this well.
• •Embrace Empathy and Understanding: Especially in the sexual wellness space, use language that is non-judgmental, inclusive, and understanding of diverse needs and desires. Acknowledge potential sensitivities around privacy and discretion.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, an email newsletter, or customer service interaction, the tone should feel familiar and aligned. This builds trust and brand recognition.
• •Read Aloud and Review: Before publishing, read copy aloud to ensure it flows naturally and captures the intended emotion and tone. If possible, have a second person review it against the brand voice guide.

Social Perception

The brand aims to be perceived as a trustworthy, stylish, and empowering source for intimate products. The success of this will depend on consistent messaging, quality product/service delivery, and positive initial customer experiences. The name 'Intimate Vibes' itself is generally positive and clearly communicates the brand's focus area.

Copy Examples

• •Instagram Post (Image: Beautifully packaged product, soft lighting): Your journey to pleasure, curated with care. ✨ Discover a space where your desires are celebrated and your privacy is paramount. We're almost ready to unveil a world of intimate wellness, designed just for you. #IntimateVibes #SelfLoveJourney #ComingSoon #DiscreetLuxury
• •TikTok Video (Short, upbeat video showcasing diverse hands reaching for a discreetly wrapped package, with text overlays): Text: 'Unlock Your Confidence.' 'Explore Your Desires.' 'Intimate Vibes EU: Safe. Stylish. You.' (Sound: uplifting, trending audio). Caption: 'Get ready to embrace your intimate well-being! 😉 #IntimateVibesEU #PleasurePositive #BodyConfidence #SexualWellness #ExcitingNews'
• •Email Subject Line (for pre-launch subscribers): Shhh... Something exciting is coming from Intimate Vibes. Body Snippet: We're putting the finishing touches on a unique experience crafted with your well-being and desires in mind. Expect quality, style, and the utmost discretion, because you deserve it.
• •Website Banner (once live): Intimate Vibes: Explore. Empower. Enjoy. Your trusted space for pleasure and well-being. Discreet shipping, always.
• •Instagram Story (Poll): Image: Aesthetically pleasing flat lay of self-care items (e.g., candle, silk robe) with a hint of a product box. Text: 'What does 'intimate well-being' mean to you? A) Self-discovery B) Deeper connection C) Pure joy! ✨ We're here for all of it. #IntimateWellness #YouDeserveIt'