Brand Tone

Family-Friendly, Fun, and Approachable, Reassuring and Trustworthy

Brand Values

• •Family & Togetherness
• •Fun & Enjoyment
• •Value & Affordability
• •Quality & Durability
• •Safety
• •Customer Service
• •Innovation
• •Environmental Responsibility

Best Practices

• •Prioritize Visual Storytelling: Use high-quality photos and videos of diverse people genuinely enjoying the products in realistic South African settings. Emphasize smiles, laughter, and togetherness.
• •Speak Your Customers' Language: Use clear, simple, and enthusiastic language. Avoid overly technical jargon. Incorporate colloquialisms or seasonal references relevant to South Africans where appropriate.
• •Highlight Core Values Consistently: Weave in themes of family, fun, affordability, quality, and safety across all communications – from product descriptions to social media posts and ad campaigns.
• •Engage and Build Community: Actively respond to comments and messages on social media in a friendly and helpful manner. Encourage user-generated content (e.g., photo contests) to foster a sense of community and authenticity.
• •Maintain Transparency and Trust: Be upfront about product features, warranty information, and customer support. Address concerns or negative feedback constructively and professionally. Ensure all marketing claims are accurate and reflect the actual product experience.

Social Perception

Affordable Fun, Family-Oriented, Accessible, Value for Money, Mixed Durability Views, Established Presence

Copy Examples

• •Headline: Make a Splash This Summer! Body: Create unforgettable family memories with an Intex pool. Easy to set up, tons of fun, and built for South African summers. Dive into happiness – shop now at www.intexsa.co.za! (Tone: Fun, Family-Friendly, Direct)
• •Headline: Your Backyard Staycation Awaits! Body: Why go out when paradise is at your doorstep? Intex spas and loungers bring resort-style relaxation home. Affordable luxury for the whole family. Explore the range. (Tone: Aspirational, Relaxed, Value-Oriented)
• •Headline: Adventure Ready, Intex Comfy! Body: Camping trip? Unexpected guests? Our durable Intex airbeds offer quality comfort wherever you are. Sleep soundly, wake up ready for anything! (Tone: Practical, Reassuring, Quality-Conscious)
• •Headline: Float, Play, Laugh, Repeat! Body: From giant inflatable flamingos to super-fun water slides, Intex turns any water day into a play day. Safe, durable, and designed for endless smiles. Find your fun! (Tone: Playful, Energetic, Safety-Conscious)
• •Headline: Trusted Fun Under the SA Sun. Body: For years, Intex has been bringing joy to South African families. Quality inflatables, designed for safety and built for making memories. What will your Intex story be? (Tone: Trustworthy, Nostalgic, Community-Focused)