Brand Tone

Professional & Authoritative, Supportive & Educational, Quality-Conscious & Trustworthy, Approachable & Encouraging

Brand Values

• •Quality
• •Innovation
• •Education & Knowledge Sharing
• •Efficacy & Results
• •Customer-Centricity

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality, tone variations (e.g., for professionals vs. end-users), core messaging, and do's and don'ts for language. This ensures everyone creating content is aligned.
• •Prioritize Clarity and Accuracy: Especially when dealing with medical and therapeutic products, ensure all information is clear, precise, and scientifically sound (where applicable). Avoid jargon where it might confuse the target audience, or explain it adequately.
• •Emphasize Benefits and Solutions: Focus copy on how the products and education help solve customer problems, whether it's pain relief, injury recovery, enhanced athletic performance, or improved professional practice.
• •Maintain a Professional yet Accessible Approach: While targeting professionals, ensure the language is not overly academic or exclusive, especially on broader platforms like social media where end-users are present. Educational content should empower, not intimidate.
• •Incorporate Proof and Credibility: Regularly use testimonials, professional endorsements, certifications (like Class-1 Medical product), and mentions of being a preferred brand to reinforce trust and quality.

Social Perception

Professionals (Physiotherapists, etc.): Perceived as a supplier of high-quality, reliable medical tapes and a provider of valuable professional training. CureTape is seen as a leading brand used by many professionals. End Consumers/Athletes: Those aware of the brand (primarily CureTape) generally perceive it positively for its effectiveness, adhesion, and skin-friendliness. Emerging Beauty Segment: Newer perception forming around its use for non-medical, aesthetic purposes like facial taping, driven by social media trends. Overall, the brand is seen as reputable and a significant player in the European kinesiology tape market.

Copy Examples

• •Headline: Expert Support, Exceptional Healing: Discover the CureTape® Difference. Body: Trusted by physiotherapists across Europe, CureTape® delivers unparalleled quality and skin-friendly adhesion for optimal recovery and performance. Learn more about our professional-grade kinesiology tapes.
• •Headline: Unlock Your Body's Potential. Master Medical Taping. Body: Elevate your practice with Intertaping's certified Medical Taping Concept courses. Gain the skills to effectively treat injuries, manage pain, and enhance patient outcomes. Enroll today.
• •Headline: Don't Let Pain Hold You Back. Move Freely with CureTape® Sports. Body: Engineered for endurance and superior adhesion, CureTape® Sports provides robust support and promotes faster recovery for athletes. Experience the professional's choice.
• •Headline: The Science of Gentle Healing: CureTape® for Every Skin Type. Body: Our hypoallergenic, latex-free kinesiology tape offers effective relief and support without irritation. Quality you can feel, results you can trust.
• •Headline: More Than Just Tape. A Partnership in Patient Care. Body: Intertaping is dedicated to supplying Danish therapists with the highest quality taping solutions and knowledge. Partner with us for innovative products and expert support.