Brand Tone

Elegant & Sophisticated, Approachable & Warm, Inspiring & Aspirational, Knowledgeable & Professional

Brand Values

• •Coastal Calm: A core aesthetic and feeling they aim to bring to every project – serenity, light, and connection to the coast.
• •Livable Luxury: Creating spaces that are not only beautiful and high-end but also practical, comfortable, and suited to everyday life.
• •Client-Centricity: A strong focus on understanding client needs, lifestyles, and aspirations to create personalized spaces.
• •Quality & Craftsmanship: Implied through the high-end look of their projects and the professional presentation of their services.
• •Authenticity: A genuine passion for design and coastal living that shines through their work and communication.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "elegant yet approachable," "inspiring and warm"), lists key vocabulary and phrases to use (and avoid), and provides examples. This ensures everyone writing for the brand is aligned.
• •Always Prioritize "Coastal Calm and Livable Luxury": Ensure that these core values are subtly or overtly woven into all communications. The language should evoke feelings of serenity, sophistication, comfort, and the effortless beauty of the coast.
• •Speak to Aspirations While Remaining Grounded: Acknowledge the luxury aspect of the services but keep the language relatable and focused on the tangible benefits of a well-designed space – a home that enhances lifestyle and well-being.
• •Maintain Visual and Textual Harmony: The sophisticated, clean, and calming visual identity of the brand should be mirrored in the copywriting. Use clear, concise, and elegant language. Avoid overly casual slang or jargon that doesn't fit the established aesthetic.
• •Engage Authentically: When interacting on social media or responding to inquiries, maintain the warm, approachable, and professional tone. Personalize responses where possible and always reflect the brand's commitment to client satisfaction and design excellence.

Social Perception

Highly Regarded, Expert in Coastal Design, Professional and Talented, Aspirational Brand, Positive Customer Experiences

Copy Examples

• •Website Homepage Banner: "Crafting Serene Sanctuaries. Sea Green Designs Co. transforms Hamptons homes into havens of coastal calm and livable luxury. Discover your dream space."
• •Instagram Post (Showcasing a project): "Sun-drenched afternoons and gentle sea breezes inspired this tranquil Southampton living room. We believe your home should be your most cherished escape. What does your dream coastal retreat look like? ✨ #SeaGreenDesigns #CoastalLiving #HamptonsHomes #InteriorDesign #LuxuryInteriors #HomeInspo"
• •Facebook Ad (Targeting homeowners): "Imagine a home that breathes with the effortless elegance of the coast. At Sea Green Designs Co., we specialize in creating personalized, beautiful, and functional interiors that reflect your unique story. Let's design your Southampton sanctuary. Learn more about our services: [Link to Website]"
• •Blog Post Introduction: "Welcome back to the Sea Green journal, where we explore the art of creating spaces that are as inviting as they are beautiful. Today, we're diving into how to bring timeless coastal charm into your home, no matter the season."
• •Pinterest Pin Description: "Coastal Bedroom Inspiration: Soft blues, natural textures, and an abundance of light create a peaceful haven. Discover more serene design ideas by Sea Green Designs Co. #CoastalDecor #BedroomDesign #InteriorDesignSouthampton #PeacefulHome"