Brand Tone

professional, informative, and solution-oriented

Brand Values

• •Innovation
• •Quality and Durability
• •Efficiency and Performance
• •Customer Focus/Support
• •Expertise

Best Practices

• •Focus on the Solution: Always frame product descriptions and marketing copy around how IDM's equipment solves specific cleaning challenges for professionals.
• •Use Clear, Direct Language: Avoid overly technical jargon where simpler terms suffice. Be informative and straightforward in explaining benefits and features.
• •Highlight Innovation and Quality: Consistently weave in terms like "innovative," "intelligent design," "durable," and "high-performance" to reinforce these core values.
• •Maintain a Professional Demeanor: While being approachable, ensure the overall tone remains professional, reflecting the B2B nature of the products and the expertise behind them.
• •Be Action-Oriented: Encourage engagement by using clear calls to action, whether it's to "learn more," "watch a demo," or "get in touch" for a quote or consultation.

Social Perception

a specialized provider of heavy-duty, professional cleaning equipment. Customers would likely see them as a knowledgeable and reliable source for innovative cleaning solutions designed for commercial and industrial use. The emphasis on "removing soil, not moving soil" suggests a focus on thorough and effective cleaning.

Copy Examples

• •Tired of pushing dirt around? The X-Scrub Mini delivers a powerful clean, fresh water on every pass, and a dry floor in seconds. Real clean, real fast.
• •Engineered for the toughest jobs. Built to last. Intelligent Design Manufacturing provides the durable, high-performance floor care solutions your facility demands.
• •Stop wasting time with outdated cleaning methods. Our innovative floor scrubbers are designed by industry experts to maximize your team's productivity and deliver a deeper clean.
• •From hospitals to warehouses, achieve a 5D™ Clean with IDM. Our solutions tackle floors, walls, air, and empower your people. Experience the intelligent difference.
• •Got questions about achieving the perfect clean on LVT? Our experts share their top tips. At Intelligent Design Manufacturing, we're more than just equipment – we're your partners in clean.