Brand Tone

Promotional, Reassuring, Straightforward, Accessible

Brand Values

• •Customer Convenience
• •Value for Money
• •Trust and Security
• •Customer Satisfaction
• •Variety and Accessibility

Best Practices

• •Maintain a consistent promotional tone, highlighting deals and value.
• •Emphasize customer-centric language, reassuring security and support.
• •Use straightforward and accessible language to simplify the shopping experience.
• •Clearly communicate the benefits of shopping at Instores, such as fast shipping and easy returns.
• •Monitor and differentiate the brand from other similarly named businesses to avoid confusion.

Social Perception

Instores wants to be perceived as a reliable and customer-friendly online shopping platform that offers great value and convenience to its customers in India. It aims to build trust through secure transactions, responsive support, and easy returns, while also providing a wide variety of products.

Copy Examples

• •Top deals on must-have gadgets and everyday essentials!
• •100% Secure Payment. Shop with Confidence.
• •Easy Return and Refund Policy for hassle-free shopping.
• •24/7 Customer Support - We're always here to help.
• •Shop smart, shop easy! Find everything you need at Instores.