Brand Tone

Practical and Solution-Oriented, Confident and Experienced, Value-Driven, Helpful and Customer-Focused, Quality-Conscious

Brand Values

• •Availability/Speed
• •Affordability
• •Quality
• •Customer Service
• •Problem Solving

Best Practices

• •Prioritize Availability and Speed: Always highlight the "in-stock" benefit and the time-saving aspect in your messaging. Use phrases like "ready today," "no delays," "pick up straight away."
• •Emphasize Value and Affordability: Consistently communicate that you offer quality products at competitive, "unbeatable" prices. Avoid jargon that alienates budget-conscious customers.
• •Showcase Expertise with Confidence, Not Arrogance: Talk about your years of experience and knowledgeable team in a way that builds trust and offers solutions. Frame expertise as a benefit to the customer (e.g., "our experience saves you...").
• •Maintain a Helpful and Approachable Voice: Ensure all communications, from ad copy to customer service interactions, are friendly, supportive, and focused on helping the customer achieve their goals. Use clear, straightforward language.
• •Reinforce Quality and Reliability: Continuously mention the quality of materials (e.g., double-glazed, aluminium), adherence to standards, and the durability of your products to build confidence. Address any concerns proactively and transparently, especially in light of the public notices.

Social Perception

Customers generally perceive the brand as a reliable source for affordable, good-quality windows and doors, with the key advantage being immediate availability. The service is often described as helpful and efficient. Potential Concern: The recent ASIC notices regarding a winding up application and liquidation of "INSTOCK WINDOWS PTY LTD" could negatively impact public perception if this is the same entity or a closely related one, raising concerns about stability and long-term support. However, current customer-facing online activity appears ongoing.

Copy Examples

• •Stop Waiting, Start Building! Get Quality Windows & Doors In Stock Now. Why wait weeks for your windows? At Instock Windows, we have hundreds of high-quality, double-glazed windows and doors ready for you today. Save time and money on your renovation or new build. Visit our Melbourne warehouse!
• •Affordable Doesn't Mean Compromise. Premium Windows, Warehouse Prices. Get the best of both worlds! Instock Windows offers top-grade aluminium windows and doors at prices that won’t break the bank. Our experienced team is here to help you find the perfect fit for your project. Quality you can see, prices you’ll love.
• •Your Project. Our Priority. Windows Delivered Fast. Don’t let window lead times derail your project. We stock a massive range of standard sizes for immediate pickup or fast delivery. Need something custom? We do that too, quickly and affordably. Experience the Instock Windows difference.
• •Expert Advice & The Right Price – That’s the Instock Promise. With over 40 years in the industry, our team knows windows. We’re here to guide you to the perfect solution, ensuring you get durable, stylish windows and doors that meet Australian standards, all while saving you money.
• •Renovating? Get Your Windows The Same Day! Imagine picking up your new windows and doors right off the shelf and getting started on your reno today! That’s the reality with Instock Windows. Hundreds of options, fantastic quality, and unbeatable convenience.