Brand Tone

Approachable and Friendly, Enthusiastic and Trendy, Helpful and Customer-Focused, Direct and Sales-Oriented

Brand Values

• •Modernity and Relevance
• •Customer Satisfaction
• •Accessibility
• •Community (emerging)
• •Value

Best Practices

• •Know Your Audience, Mirror Their Language: Understand the vernacular and communication style of your target demographic (especially younger, active individuals) and reflect it authentically in your copy, particularly on platforms like TikTok and Instagram. Use emojis and informal language where appropriate but maintain clarity.
• •Stay Enthusiastic and Positive: Infuse copy with energy and excitement, especially when talking about new products, performance, and achieving goals. Avoid overly technical or dry language.
• •Be Helpful and Solution-Oriented: Frame product descriptions and promotional content around how they benefit the customer (e.g., "Stay warm and comfortable", "Get ready to conquer the gym"). Ensure customer service interactions maintain a friendly and supportive tone.
• •Encourage Engagement and Community: Use calls to action that invite interaction (e.g., "Show us your fit", questions in captions). Foster a sense of belonging with "Team INSPORT" by providing genuine value and a welcoming tone.
• •Maintain Clarity and Directness in Promotions: While being friendly and trendy, ensure that sale information, product benefits, and calls to action are clear, concise, and easy to understand to drive conversions effectively.

Social Perception

Positive: Customers generally perceive InSport as a reliable retailer for sports apparel and footwear, offering good quality products, competitive prices, and efficient service. They are seen as a go-to for popular brands. Trusted: Repeat customers and long-term loyalty are mentioned in some reviews (e.g., "Still wearing my old Insport shorts i purchased 7 yrs ago", "My husband only wears these shorts"). Current/Trendy: Their focus on new arrivals and popular items like Crocs, especially on social media, likely contributes to a perception of being up-to-date with sports fashion trends.

Copy Examples

• •Headline (Website Banner for New Season): "Fresh Gear, Peak Performance. Your new season starts at InSport!"
• •Instagram Post Caption (Showcasing new sneakers): "Step up your game! 🔥 The latest [Brand Name] just dropped. Cop yours in-store or online before they’re gone! #INSPORTAU #FreshKicks #Sneakerhead"
• •Facebook Ad Copy (Promoting a sale): "Your favourite brands, now at prices you’ll LOVE! 🏃‍♀️💨 Score up to 40% off selected styles at InSport. Shop now and gear up for less! Link in bio."
• •TikTok Video Concept Intro (Staff member showcasing an outfit): "Rate this fit from 1-10! 🔥 Getting you ready to conquer your day, InSport style. #OOTD #InSportAU #WorkoutMotivation"
• •Email Subject Line (for "Team INSPORT" members): "Team, Get Early Access! New [Product Category] Are Here! 👀"