Brand Tone

Inspirational & Uplifting, Intellectual & Reflective, Community-Oriented

Brand Values

• •Wisdom & Knowledge
• •Positivity & Optimism
• •Inspiration & Motivation
• •Intellectual Depth & Meaning
• •Connection & Community

Best Practices

• •Maintain an Educated yet Accessible Voice: While the brand references historical scholars, ensure the language remains approachable and not overly academic, allowing a broader audience to connect with the messages.
• •Foster a Sense of Community: Use inclusive language ('join us,' 'our community,' 'we believe') to invite customers to be part of the Inspired Tops story and its mission.
• •Explain the meaning and inspiration behind the designs, connecting them to the brand's core values of sharing wisdom and fostering positivity.
• •Use words such as: discover, empower, illuminate, reflect, celebrate, timeless.
• •Authenticity in conveying the passion for wisdom and positivity will resonate more strongly with the target audience.

Social Perception

Emerging Brand, Niche Appeal, Positive Intent, Engagement Efforts

Copy Examples

• •Shop Inspired Tops today.
• •Find your inspiration and wear it proudly.
• •Explore the collection.
• •Connect with a like-minded community and wear apparel that reflects your intellectual curiosity and positive outlook.
• •Our unique quote merchandise – from comfy tees to inspiring mugs – offers style, substance, and a daily dose of motivation.