Brand Tone

Professional and Expert, Innovative, Client-Centric/Solutions-Oriented, Collaborative (Partner-focused)

Brand Values

• •Innovation: Continuously seeking and implementing advanced technological solutions to drive client success.
• •Expertise & Quality: Deep knowledge in Microsoft Dynamics and related technologies, delivering high-quality services and solutions. This is reinforced by their status as a Microsoft ISV Development Center.
• •Client Success & Partnership: A strong commitment to helping clients achieve their business objectives through digital transformation and optimized processes. They aim to be a partner in their clients' growth.
• •Efficiency & Optimization: Core to their service offering is helping businesses streamline operations, reduce costs, and improve overall efficiency.
• •Adaptability & Customization: Providing solutions tailored to specific client and industry needs.

Best Practices

• •Maintain a Forward-Looking Perspective: Emphasize innovation, the future of technology (e.g., AI, cloud), and how the company helps clients prepare for and capitalize on these trends.
• •Show, Don't Just Tell, Expertise: Incorporate case studies, client testimonials (like those on their site), and references to certifications or partnerships (like Microsoft ISV Development Center).
• •Focus on Client Benefits: Highlight how their solutions lead to measurable improvements in efficiency, cost reduction, and growth for their clients.
• •Use Professional and Knowledgeable Language: Maintain a formal and expert tone in all communications.
• •Emphasize Collaboration and Partnership: Highlight their collaborative approach, especially in relation to Microsoft partners, and how they support their network.

Social Perception

As a Specialized Microsoft Partner: They are perceived as a key player and expert within the Microsoft Dynamics ecosystem, providing specialized services and solutions to other Microsoft partners and end-clients. As a Technology Enabler: Clients likely see them as a crucial partner for navigating complex digital transformations and leveraging technology for business improvement. Reliable and Knowledgeable: Testimonials and their focus on certified competencies suggest a perception of reliability and deep technical knowledge.

Copy Examples

• •We integrate cutting-edge Business Intelligence and AI, like Copilot, into your Microsoft ecosystem, empowering your team with actionable insights for smarter, faster decision-making.
• •We specialize in streamlining complex processes, enhancing productivity, and delivering measurable ROI through innovative Microsoft technologies.
• •Your Trusted Microsoft Dynamics Experts: Driving Efficiency Across EMEA & LATAM.
• •Elevate your offerings and empower your customers with Innova's advanced solutions and collaborative approach.
• •Innova Advanced Consulting is a leader in Spain for services related to Microsoft Dynamics tools, serving partners in EMEA and LATAM.