Brand Tone

Elegant & Aspirational, Nature-Inspired & Calming, Innovative & Modern, Human-centric & Approachable, Descriptive & Evocative.

Brand Values

• •Design Excellence & Craftsmanship
• •Sustainability & Eco-consciousness
• •Emotional Connection & Well-being
• •Innovation & Functionality
• •Customer Focus & Support
• •Simplicity & Independence

Best Practices

• •Embrace Evocative Language: Use words that paint a picture and appeal to emotions, focusing on ambiance, feeling, and the experience of light (e.g., "gentle glow," "shadow play," "quiet comfort," "serene").
• •Highlight Nature and Sustainability: Consistently weave in terms like "nature-inspired," "eco-friendly," "sustainable materials," and "crafted from the forest" to reinforce these core values.
• •Balance Elegance with Accessibility: While maintaining a sophisticated tone, ensure the language is also inviting and understandable. When discussing features like "DIY assembly" or "smart controls," make them sound empowering and user-friendly.
• •Focus on the "Why": Go beyond describing what the product is; explain *why* it matters. Connect the lighting to concepts of well-being, emotional connection, and creating a personal sanctuary.
• •Maintain Visual and Verbal Harmony: Ensure that the copywriting style consistently matches the clean, modern, and nature-infused aesthetic of the brand’s visuals across all platforms. The words should feel like a natural extension of the images.

Social Perception

Positive Customer Experiences, Good Customer Service, Valued for Design and Quality, Trustworthy.

Copy Examples

• •Headline: Innofique: Where Serenity Meets Design. Illuminate Your Story. Body: Discover lighting that doesn’t just fill a room, it transforms it. Our nature-inspired, handcrafted pieces bring the calm of the forest and the elegance of modern Dutch design into your home. Experience light that lives with you.
• •Product (Fandelier): Breathe Easy, Live Beautifully. Our Atomic Breeze Fandelier seamlessly blends soothing airflow with a warm, sculptural glow. Crafted for quiet comfort and sustainable style, it’s more than a light – it’s an atmosphere.
• •Sustainability Focus: Light a Greener Path. At Innofique, every design begins with the earth in mind. We craft our eco-friendly lighting from sustainable materials, ensuring your space is not only beautiful but also kind to the planet.
• •DIY/Modular Product: Co-Create Your Calm. With Innofique’s intuitive modular designs, you don’t just install a lamp—you shape your light. Experience the satisfaction of tool-free assembly and bring your unique vision to life.
• •Brand Story Snippet: Light is a Language. We believe it speaks of calm, of connection, of the quiet beauty in every moment. Innofique is dedicated to crafting lighting that allows your space, and your spirit, to resonate.