Brand Tone

Passionate, Knowledgeable/Expert, Traditional/Classic, Pioneering

Brand Values

• •Love of Books/Bibliophilia
• •Preservation and Promotion of Literary Heritage
• •Expertise and Experience
• •Customer Connection

Best Practices

• •Embrace the "Passion" Narrative: Consistently use language that conveys a deep love and respect for books and their history. Words like "passion," "treasure," "legacy," "cherish," and "discover" can be powerful.
• •Highlight Expertise Subtly: Weave in references to "alfarrabismo," years of experience, and knowledge of special editions without being overly boastful. Position the brand as a knowledgeable guide.
• •Maintain a Refined and Respectful Language: Given the nature of rare and antiquarian books, the language should be somewhat formal yet inviting, avoiding overly casual slang or overly aggressive sales tactics.
• •Tell the Story of the Books: Where possible, copy should not just describe a book but hint at its history, significance, or unique qualities, appealing to the collector's and bibliophile's desire for uniqueness.
• •Emphasize Heritage and Tradition (Portuguese Context): Connect the brand to the rich literary heritage of Portugal, appealing to both local and international collectors interested in this specific niche.

Social Perception

Trusted and experienced source for collectors, bibliophiles, and those seeking rare Portuguese books.

Copy Examples

• •Headline: "Unearth Treasures: In-Libris, Guardians of Portugal's Literary Past Since 1996." Body: "For over a quarter-century, our shared passion has fueled a quest to bring you the rarest and most captivating books. Discover unique editions and timeless stories at In-Libris."
• •Headline: "More Than a Bookstore, A Legacy of Bibliophilia." Body: "At In-Libris, we don't just sell books; we celebrate them. With 30 years steeped in the art of 'alfarrabismo,' we offer a curated collection for the discerning reader and collector."
• •Headline: "The Pleasure of Discovery: Your Journey into Rare Books Starts Here." Body: "From first editions to exquisite artist books, In-Libris is your dedicated partner in the pursuit of literary gems. Experience the joy of finding the unique."
• •Headline: "Connecting Generations of Book Lovers, Online and Beyond." Body: "A pioneer in bringing Portugal's antiquarian book scene to the digital world, In-Libris continues to foster a community built on a profound love for the written word."
• •Headline: "In-Libris: Where Every Book Has a Story, and We Help You Find It." Body: "Explore our carefully selected range of special editions, historical bindings, and literary curiosities. Let our expertise guide your next treasured acquisition."