Brand Tone

Luxurious, stylish, confident, craftsmanship-focused, durable, premium, classic with a modern twist, community-oriented ('a community of leather enthusiasts'). Aspirational and trendy

Brand Values

• •Quality and Craftsmanship: 'Meticulously handcrafted jackets,' 'top-quality materials,' 'generations of experience in tanning.'
• •Durability: 'Built to last,' 'quality that stands the test of time.'
• •Style: 'Stylish and functional,' 'sleek, modern design or a classic timeless piece.'
• •Customer Satisfaction: 'Exceptional customer service,' 'committed to ensuring that every aspect of your Inland Leather experience is top-notch.'
• •Environmental Responsibility & Safety: 'All of our leather products are environmentally safe, free from PCP, AZO, Nickel, Dye Dispersion, Chrome VI and other health hazardous materials.'
• •Heritage: '3rd generation of family-owned leather tanning business which started in 1965.'

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., luxurious, confident, approachable, rugged-refined), key messaging pillars (quality, heritage, style, durability), and 'words to use/avoid.' This should be the foundation for all copy.
• •Align Copy with Visuals: Ensure the language used in product descriptions, ads, and social media captions complements the imagery and videos, reinforcing the desired perception of quality and style.
• •Focus on 'Show, Don't Just Tell': Instead of just saying 'high quality,' describe the specific features that *demonstrate* quality – the type of leather, the stitching, the hardware, the tanning process. E.g., 'Feel the supple richness of our ethically sourced Italian lambskin, tanned using our family's generations-old, eco-friendly methods.'
• •Address Customer Aspirations (and Concerns if Perception Improves): The copy should resonate with the target audience's desires (e.g., to feel stylish, confident, to own something that lasts). *Crucially, for Inland Leather, future copy must be backed by actual product quality and service improvements to rebuild trust. Once trust is rebuilt, acknowledging past issues and highlighting improvements could be a powerful strategy.*
• •Train and Empower All Communicators: Anyone writing for the brand, from marketing to customer service (especially customer service, given current issues), needs to be trained on the brand voice. Consistency across all touchpoints is key to building a cohesive brand image. *For Inland Leather, this means a radical overhaul of customer service communication to reflect the positive values they claim to uphold.*

Social Perception

A provider of high-quality, stylish, and durable leather goods with a good range of products and customization options. Seen as eco-friendly and ethical.

Copy Examples

• •Headline: Inland Leather: Generations of Craftsmanship, Decades of Style. Body: Since 1965, our family has been dedicated to the art of leather. Experience the enduring luxury of handcrafted jackets and accessories, designed to be as timeless as your own story. This isn't just a purchase; it's an investment in quality that speaks volumes.
• •Product Description (Jacket): The [Jacket Name] Bomber: Where Heritage Meets Modern Edge. Body: Meticulously crafted from premium, full-grain [leather type, e.g., lambskin], the [Jacket Name] offers unparalleled comfort and a look that commands attention. From its hand-stitched detailing to its environmentally conscious tanning, feel the Inland Leather difference – quality you can wear with confidence, season after season.
• •Social Media Post (Instagram/TikTok): Elevate Your Everyday. Define Your Legacy. Caption: It's more than a jacket, it's a statement. Inland Leather brings you premium, handcrafted pieces that fuse timeless style with rugged durability. What story will your Inland leather tell? #InlandLeather #LeatherJacket #TimelessStyle #CraftedToLast #LuxuryLeather
• •Email Subject Line: Discover the Art of Real Leather – An Inland Story. Email Body Snippet: Step into a world where quality is paramount and style is inherent. At Inland Leather, we don't just sell leather goods; we craft companions for your journey. Explore our new collection, born from generations of passion and expertise.
• •Website Banner: Experience True Craftsmanship. Ethically Sourced, Expertly Made. Sub-text: Our commitment to quality extends from sourcing the finest, environmentally safe leathers to the skilled hands that craft each piece. Discover the Inland Leather promise.