Brand Tone

Creative & Expressive, Enthusiastic & Passionate, Approachable & Welcoming

Brand Values

• •Creativity & Originality
• •Self-Expression
• •Passion for Art & Design
• •Quality

Best Practices

• •Focus on "You" and Self-Expression: Frame copy around how the customer can express themselves and their individuality with the products.
• •Maintain a creative and expressive tone in all communications.
• •Emphasize the passion for art and design in your brand storytelling.
• •Highlight the originality and uniqueness of the designs.
• •Use welcoming and approachable language to invite customers to explore their self-expression.

Social Perception

A go-to source for creative and expressive apparel, helping customers express themselves through unique designs.

Copy Examples

• •We're thrilled to open our digital doors and share our passion for art with you!
• •Join us on this journey of self-expression. Your wardrobe upgrade starts here!
• •Find designs that resonate and tell your story.
• •Elevate your style with our trend-setting t-shirts designed for self-expression.
• •Explore our world of creativity and comfort.