Brand Tone

Playful, Humorous, Friendly, Approachable, Empowering, Confident, Trendy, Youthful, Informative, Helpful

Brand Values

• •Self-Expression
• •Confidence
• •Community
• •Accessibility & Affordability
• •Quality
• •Inclusivity & Diversity
• •Ease of Use & No Commitment
• •Hair Health/Protection

Best Practices

• •Know Your "Babe" (Audience): Always write as if you're talking to your ideal customer – a young, trend-aware friend who loves experimenting with their look and values self-expression and confidence. Use their language, slang (appropriately), and address their aspirations and pain points (e.g., wanting easy transformations, fearing hair damage).
• •Embrace Emojis & Playful Punctuation: Use emojis strategically to convey emotion and add personality (✨💖😉💅🤯). Don't be afraid of an exclamation mark or a casual tone where appropriate, especially on social media.
• •Balance Fun with Empowerment: While keeping the tone light, fun, and sometimes humorous, always weave in the underlying message of empowerment, confidence, and the joy of self-expression through hair.
• •Be Inclusive and Positive: Ensure language is welcoming and celebratory of diversity. Avoid exclusionary terms and focus on the positive transformations and feelings the products can evoke. Reflect the brand's commitment to showcasing diverse beauty.
• •Create a "Brand Voice" Style Guide: Develop internal guidelines that outline key phrases, "do's and don'ts" for tone, preferred emojis, and examples of on-brand vs. off-brand copy. This will help ensure consistency across all writers and platforms, reinforcing that "bestie" voice who is confident, playful, and empowering.

Social Perception

Positive: Generally, INH Hair is perceived positively by its target audience as a fun, trendy, and affordable brand for experimenting with hairstyles. Customers often express excitement about the transformations their products enable and the quality for the price point. They are seen as a go-to for quick style changes and pop-culture-inspired looks.

Copy Examples

• •(Instagram Post for a New Ponytail): "🤯 STOP SCROLLING! 🤯 Your hair called, it wants an upgrade. 😉 Meet ‘Main Character Moment’ pony – she’s got the length, the sass, and she’s ready for her close-up in literally 30 seconds. Who are you gonna be today? Tag your bestie who needs this glow-up! #INHBabe #HairTransformation #InsertNameHere"
• •(TikTok Video Script Opening): "Okay, besties, let's be real. Bad hair days? We don't know them. 💅 Watch me go from 'meh' to 'YASSS QUEEN' with our new [Product Name] in less time than it takes to choose a filter. 😉 #INHHair #EasyHairstyles #ConfidenceBoost"
• •(Email Subject Line for a Sale): "🚨 Hair emergency? Nah, just an EPIC sale! Up to 50% OFF! 🚨" (Body Teaser: "Your dream hair is calling (and it's on sale!). Don't walk, RUN to INHHair.com to snag your faves before they're gone. You deserve this, babe. xo")
• •(Product Description Snippet for a Colorful Wig): "Feeling BOLD? Duh. Unleash your inner unicorn/mermaid/whatever-you-vibe-with goddess with our 'Technicolor Dream' wig. Zero commitment, ALL the impact. Made with our signature soft vegan fibers, so you can flip that vibrant hair like you just don't care (because why should you?). Go on, express yourself. We dare ya. ✨"
• •(Website Banner for Community Page): "You CAN sit with us! 🎉 Join the INH Babes Community – your official safe space to share hair wins, get real advice (from us & your new hair besties!), and unlock exclusive perks. Because amazing hair is even better when shared.💖 #WeAreINH"