Brand Tone

Empowering, supportive, educational, friendly, relatable, and celebratory.

Brand Values

• •Self-love and Acceptance
• •Empowerment
• •Community
• •Natural and Non-Toxic Ingredients
• •Celebrating Heritage
• •Black Excellence and Supporting Black-Owned Businesses

Best Practices

• •Always Empower: Frame messaging around uplifting the customer and celebrating their natural beauty. Focus on solutions and positive transformations.
• •Educate and Inform: Share knowledge about curl care, ingredients, and techniques. Position the brand as a trusted expert.
• •Use Inclusive and Relatable Language: Speak directly to the experiences of those with curly and coily hair, fostering a sense of understanding and community.
• •Maintain a Positive and Encouraging Voice: Even when addressing hair challenges, keep the tone hopeful and supportive.
• •Celebrate Heritage and Individuality: Reinforce the idea that natural hair is a unique and beautiful "inhairitance" to be cherished.

Social Perception

Customers generally perceive Inhairitance very positively, often describing products as "holy grail" and life-changing for their curly hair. The brand is seen as a "safe space" for individuals with curly and coily hair, offering understanding and expertise. The founder, Abisara Machold, is viewed as a role model and an important figure in Montreal's Black community. The brand's commitment to natural ingredients and education is well-received.

Copy Examples

• •Unlock the secret to your unique curl pattern. At Inhairitance, we celebrate your hair's natural story. Discover products made with love, for your crown.
• •Tired of frizz and undefined curls? Join the Inhairitance CurlTribe and start your journey to happy, healthy, hydrated hair today! It's more than hair care, it's a celebration of YOU.
• •Your Inhairitance is beautiful. Embrace every coil, wave, and curl with our expert-formulated, non-toxic care. Because loving your natural hair is a revolution.
• •From wash day to refresh day, Inhairitance has your curls covered. Experience the difference clean ingredients and curl-loving formulas can make. #WearYourCrown
• •Ready for a total curl transformation? Our 30-Day Detox Challenge isn't just about products, it's about building habits for thriving curls. Let's claim your Inhairitance, together!