Brand Tone

empowering, educational, and supportive

Brand Values

• •Empowerment & Self-Love: Inhairitance aims to empower individuals to embrace their natural hair and 'love their curls just the way they are.' They promote a 'self-love revolution' and want to help people reclaim their natural beauty.
• •Natural & Clean Ingredients: The brand emphasizes the use of '100% clean,' non-toxic, vegan-friendly, and cruelty-free ingredients. Their products are formulated to be gentle and hydrating.
• •Education & Knowledge: Inhairitance is dedicated to equipping customers with the tools and knowledge to understand and care for their hair. This is evident through their Curl ID quiz, academy, and informative blog content.
• •Community & Inclusivity: The brand fosters a sense of community among 'curl babes' and caters to a diverse range of curl patterns and textures. They aim to be a voice for curly and coily individuals.
• •Expertise: Founded by Abisara, who struggled to find suitable products for her own hair, the brand positions itself as curl expert-approved and formulated by those who understand curly hair needs.

Best Practices

• •Embrace Empowering Language: Use words and phrases that uplift, inspire confidence, and celebrate natural beauty. Focus on 'loving your curls' and 'reclaiming your crown.'
• •Maintain an Educational Approach: Provide valuable information, explain the 'why' behind product recommendations, and offer tips for healthy hair care. Position the brand as a knowledgeable resource.
• •Foster a Supportive and Inclusive Voice: Use welcoming and inclusive terms like 'curl babes.' Ensure messaging resonates with a diverse range of curly and coily hair types and experiences.
• •Highlight Natural and Clean Values: Consistently mention the use of clean, non-toxic, vegan-friendly, and cruelty-free ingredients in product descriptions and marketing materials.
• •Be Approachable and Friendly: While maintaining expertise, ensure the tone is relatable and not overly technical. Use a conversational style, especially on social media.

Social Perception

Customers and the public generally perceive Inhairitance as a trustworthy and effective brand for curly hair care. Reviews frequently mention product effectiveness, with many customers stating they have become 'lifelong customers.' The brand is praised for helping users achieve healthy, defined, and manageable curls. The educational aspect and personalized recommendations (Curl ID) are also well-received. There are mentions of the brand being Black-owned and supporting local businesses. Some isolated negative feedback relates to customer service or product availability.

Copy Examples

• •Unlock the secret to your best curls. Our expertly formulated, clean ingredients nourish every strand, empowering you to embrace your unique Inhairitance. #EmbraceYourCurls #CleanCurlCare
• •Tired of guessing what your curls need? Take our Curl ID Quiz and discover a personalized routine that celebrates your natural texture. Love your journey, love your hair. #InhairitanceJourney #PersonalizedCurlCare
• •Join the self-love revolution! At Inhairitance, we believe your natural beauty is your superpower. Our products and community are here to support and uplift you, one curl at a time. #CurlLove #EmpoweredByInhairitance
• •From frizz to fabulous. Our hydrating, non-toxic formulas are designed by curl experts to bring out the best in your waves, curls, and coils. Experience the Inhairitance difference. #HealthyCurls #ExpertCurlCare
• •More than just hair products, we're a community dedicated to celebrating and understanding natural hair. Learn, grow, and share with Inhairitance Academy. #CurlCommunity #InhairitanceAcademy