Brand Tone

Friendly, Approachable, Informative, Educational, Passionate, Caring, and Quality-Conscious

Brand Values

• •Pet Health and Well-being
• •Natural and Biologically Appropriate Nutrition
• •Quality and Safety
• •Customer Trust and Support
• •Joyful Pet Ownership

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy should reflect a genuine care for animals and their health. Use empathetic and positive language.
• •Educate, Don't Just Sell: Provide valuable information about pet nutrition, care, and product benefits. This builds trust and positions the brand as an authority.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Make information easy to understand for all pet owners, whether they are new to raw feeding or experienced.
• •Maintain a Friendly and Engaging Voice: Write as if you're talking to a fellow pet lover. Use questions to engage the audience and encourage interaction on social media.
• •Show, Don't Just Tell, with Visuals: Consistently pair copy with high-quality, appealing images and videos of happy pets and products in use. This reinforces the brand's values and the benefits being described.

Social Perception

Positive for Product Quality, Advocate for Raw Feeding, Reliable Supplier, Community Focused (emerging)

Copy Examples

• •Headline: Fuel Their Happiness, Naturally. Body: Discover the vibrant health benefits of a raw diet with infozoo.ee. Because a happy pet starts with real, wholesome food. #NaturalPetFood #BARF #HealthyPets
• •Headline: More Than Just a Leash, It's an Adventure! Body: Gear up for unforgettable walks with our stylish and durable Zee.Dog collection at infozoo.ee. Explore with confidence and flair! #DogAdventures #ZeeDog #PetAccessories
• •Headline: Unlock Your Pet's Natural Vitality. Body: Curious about raw feeding? Our experts at infozoo.ee are here to guide you on your journey to providing a biologically appropriate diet. See the difference real ingredients make! #RawFeedingExperts #PetNutrition #InfozooEE
• •Headline: Happy Tummies, Wagging Tails. Body: At infozoo.ee, we believe in the power of nature for optimal digestion and health. Our carefully selected natural foods and treats are made with love, for your best friend. #HealthyDigestion #HappyPets #NaturalTreats
• •Headline: Quality You Can Trust, For the Pets You Adore. Body: We're committed to bringing you only the best. From premium raw food to top-quality accessories, infozoo.ee is your partner in raising a healthy, thriving pet. #PremiumPetCare #TrustedQuality #InfozooPets