Brand Tone

Motivational and Confident

Brand Values

• •Self-Belief/Confidence
• •Ambition/Drive
• •Individuality/Self-Expression
• •Simplicity/Impact
• •Quality (Implied)

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand words (e.g., influence, mentality, ambition, vision, execute), phrases, and the overall feeling the brand wants to evoke (e.g., empowerment, confidence, drive). This serves as a reference for all communications.
• •Focus on "You" and Empowerment: Address the audience directly using "you" and frame messages in a way that empowers them and reflects their aspirations, aligning with the motivational tone.
• •Keep it Concise and Impactful: Mirror the style of the apparel designs – bold, clear, and to the point. Avoid overly complex language or lengthy narratives where a strong statement will suffice.
• •Use Action-Oriented Language: Incorporate verbs that inspire action and reflect a proactive mindset (e.g., "build," "conquer," "define," "unlock," "wear your ambition").
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy on social media and the website consistently matches the aesthetic of the apparel and the overall brand presentation. The words should feel like a natural extension of the designs themselves.

Social Perception

The brand likely appeals to a younger demographic interested in streetwear fashion that carries a message. They are individuals who may be drawn to motivational content and brands that reflect a confident, goal-oriented mindset. The perception is that of a brand providing apparel that allows wearers to make a statement about their personal drive and outlook. The designs themselves are the primary communicators of the brand's identity.

Copy Examples

• •Instagram Post (New T-shirt "LEGACY"): "Don't just build something. Build a LEGACY. Our new heavyweight tee is here to remind you what you're working towards. Wear your ambition. #InfluensApparel #Legacy #Mindset #StreetwearFashion"
• •Website Product Description (Hoodie "UNSTOPPABLE"): "Feel the drive. Embrace the journey. Our 'UNSTOPPABLE' Hoodie isn't just comfortable; it's a declaration. Crafted for those who push limits and define their own success. What will you conquer today? influens.store"
• •TikTok Video Caption (Showcasing various designs): "Your Vibe. Your Influence. Your Apparel. Which piece speaks to your mentality? Drop a comment! 👇 #Influens #StreetStyle #Motivation #OOTD #FashionTikTok"
• •Email Subject Line (Promotional): "Unlock Your Influence: New Arrivals Inside."
• •Facebook/Instagram Ad Copy: "They say dress for the job you want. We say dress for the influence you'll have. Influens Apparel: Clothing for the driven. Shop the mentality. [Link to website]"