Brand Tone

Informative & Educational, Professional & Authoritative, Health-Conscious & Wellness-Oriented, Premium & Quality-Focused, Customer-Centric

Brand Values

• •Health & Wellbeing
• •Quality & Durability
• •Safety
• •Transparency & Education
• •Customer Empowerment & Support

Best Practices

• •Use terms like 'detoxification,' 'improved circulation,' 'pain relief,' and 'relaxation.'
• •Emphasize Quality and Safety: Consistently mention premium materials (e.g., 'Canadian Hemlock'), craftsmanship, and safety features like 'low EMF.' This reinforces the premium and trustworthy aspect of the brand.
• •Use clear, concise language to explain product features and benefits.
• •Highlight that the brand provides not just products but also 'expert guidance' and 'responsive support' to help them achieve their health goals.
• •Maintain an informative, professional, and health-conscious tone throughout all copywriting.

Social Perception

Knowledgeable source in the sauna market, particularly regarding infrared technology and safety. Positive perception of home saunas focusing on relaxation, health benefits, and convenience.

Copy Examples

• •Backed by research and built with your health in mind, discover how Infinite Sauna can help you purify, energize, and restore.
• •Your journey to infinite wellness starts here.
• •Experience the rejuvenating power of our Canadian Hemlock saunas, designed for detoxification, improved circulation, and lasting pain relief.
• •Invest in your health with our premium, low-EMF saunas, crafted with your safety and well-being in mind.
• •Let our expert guidance and responsive support team assist you in creating your personal wellness sanctuary.