Brand Tone

Friendly, Passionate, Authentic, and Quality-Conscious.

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Regional Production/Made in Germany
• •Innovation & Practicality
• •Customer Satisfaction & Trust
• •Authenticity & Transparency
• •Passion & Team Spirit

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Friendly, not silly," "Passionate, not preachy," "Quality-conscious, not elitist"), preferred vocabulary (e.g., "handcrafted," "sustainable," "innovative," "our workshop") and phrases to avoid.
• •Emphasize the "Handmade in Germany" Story: Consistently weave in the narrative of local, quality production and the passion of the founders/team. This reinforces authenticity and the value proposition.
• •Focus on Benefits and Solutions with a Personal Touch: Explain how products enhance daily life or solve a problem, using warm, direct language (e.g., "your practical companion for relaxing evenings").
• •Be Transparent and Authentic: Share insights into the making process, the team, or sustainability efforts. Use straightforward language when discussing policies like shipping and returns.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions aligns with the established brand voice. Regularly review content across platforms for consistency.

Social Perception

Positive for Product & Service (based on Etsy reviews), Young & Innovative, Trustworthy (from their messaging). However, there are concerns about Business Status due to the company entering liquidation on June 7, 2024, and the FranceVerif mention.

Copy Examples

• •Welcome to INEXTERIOR! Discover unique, handcrafted treasures made with passion right here in Germany. We believe in quality you can feel and designs that make everyday life a little more special. Explore our collections – made with love, for your home.
• •Evenings on the sofa just got an upgrade! Our handmade CouchBar, crafted in our Königswinter workshop, keeps your snacks and drinks perfectly in place. Sustainable wood, smart design, and that INEXTERIOR touch of quality. Relax better, by design.
• •It started with two friends, a basement, and a big idea: to create beautiful, sustainable homewares that stand out from the crowd. Today, our INEXTERIOR family handcrafts every piece with care, right here in Germany, because we believe in products with heart.
• •That cozy weekend feeling, brought to you by thoughtful design and German craftsmanship. ✨ Our [Product Name] isn't just an accessory, it's a little piece of handmade happiness. What are your essentials for a perfect day in? #INEXTERIOR #HandmadeInGermany #SustainableLiving #HomeComforts
• •Crafted with Passion, Delivered to You: What's New at INEXTERIOR? Here at INEXTERIOR, 'handmade' isn't just a word – it's our promise. We're a team dedicated to bringing you innovative, sustainable pieces from our German manufactory, designed to add joy and quality to your daily life. This month, we're thrilled to introduce...