Brand Tone

Aspirational & Stylish, Expert & Informative, Quality-Conscious & Craft-Oriented, Approachable & Customer-Focused, Enthusiastic & Passionate

Brand Values

• •Quality Craftsmanship
• •Unique Design
• •Customer Satisfaction & Service
• •Affordability & Value
• •Sustainability & Ethics
• •Wellbeing Through Design
• •Integrity & Trust

Best Practices

• •Lead with Quality and Craftsmanship: Always weave in language that reflects the handcrafted nature, high-quality materials, and attention to detail in every product. Words like "handcrafted," "artisan," "meticulous," "durable," and "authentic" should be staples.
• •Balance Aspiration with Accessibility: While showcasing stunning interiors, ensure the language remains inviting and doesn't alienate potential customers. Highlight that unique design and quality are attainable.
• •Speak with Quiet Confidence: The quality of the products and positive customer feedback should allow the brand to speak with authority but without arrogance. Focus on the benefits and the intrinsic value of the designs.
• •Infuse Passion for Design: Let a genuine enthusiasm for interior design, style, and the transformative power of lighting and furniture shine through. Use evocative language that helps customers visualize the products in their own spaces.
• •Maintain a Helpful and Informative Stance: Whether it's a product description, blog post, or social media caption, aim to provide value. This could be design tips, information about product materials, or clarity on service aspects, reinforcing expertise and customer focus.

Social Perception

Positive, Trusted Quality, Stylish & On-Trend, Good Value for Money, Reliable Service

Copy Examples

• •Headline: Authentic Industrial. Enduring Style. Crafted For You. Body: Discover lighting and furniture that tells a story. At Industville, each piece is handcrafted with passion, blending raw industrial charm with timeless design. Elevate your space with quality that shines. (Tone: Quality-Conscious, Craft-Oriented, Aspirational)
• •Headline: Beyond Illumination: Create an Atmosphere. Body: It's more than just a light; it's the heart of your room. Our vintage-inspired collection is designed in-house to bring warmth, character, and a touch of iconic industrial style to your home or business. Find your perfect glow. (Tone: Aspirational, Expert, Passionate)
• •Headline: Don't Just Renovate. Re-inspire. Body: Transform your interior with Industville’s unique, handcrafted pieces. From statement pendants to ruggedly stylish bar stools, experience the perfect blend of form, function, and enduring quality. Design your space to reflect your story. (Tone: Aspirational, Stylish, Quality-Conscious)
• •Headline: The Details Make the Design. We Craft the Details. Body: Obsessed with quality? So are we. Our artisans meticulously hand-finish every light and piece of furniture, ensuring authentic vintage appeal and lasting durability. Invest in design that’s built to inspire, day after day. (Tone: Craft-Oriented, Quality-Conscious, Confident)
• •Headline: Your Vision, Illuminated. Our Craftsmanship, Guaranteed. Body: Looking for that iconic industrial aesthetic without compromising on quality or service? Industville delivers. Explore our extensive collection or talk to us about bespoke solutions for your unique project. Let's build something beautiful together. (Tone: Customer-Focused, Expert, Approachable)