Brand Tone

Professional and Reliable, Service-Oriented, Practical and Solution-Focused, Value-Driven

Brand Values

• •Quality and Reliability
• •Honesty and Integrity
• •Service and Support
• •Innovation and Development
• •Protection and Durability

Best Practices

• •Focus on Reliability and Durability: Consistently use words like 'robust,' 'durable,' 'reliable,' 'protection,' and 'secure,' especially when describing products like road cases. This reinforces the core product benefit.
• •Maintain a Professional and Direct Voice: Avoid overly casual or slang language. The target audience (event professionals, AV companies) appreciates clear, concise, and professional communication that speaks to their needs.
• •Emphasize Solutions and Practicality: Highlight how Industry Gear products solve common problems for event professionals (e.g., safe transport, secure cabling, reliable power). Frame copy around the practical benefits.
• •Subtly Weave in Service and Support (via Eventec): While Industry Gear is the product, mentioning the backing of Eventec and its commitment to service can add a layer of trust and reassurance.
• •Use Language of the Industry: Incorporate terms and scenarios familiar to event and production professionals (e.g., 'gig after gig,' 'on the road,' 'backstage,' 'seamless operations') to show understanding and connection with the audience.

Social Perception

Industry Gear: Products are seen as essential, practical tools. Its perception is likely tied to the reputation of its distributor, Eventec, and retailers like Lightsounds. Eventec (Distributor): Perceived as a growing and reputable distributor in the Australian entertainment technology market. They are seen as committed to customer service and expanding their portfolio with quality brands.

Copy Examples

• •Headline: Built for the Road. Trusted by Pros. Body: Your gear deserves the best protection. Industry Gear road cases are engineered for durability and reliability, ensuring your equipment arrives safe, gig after gig. Focus on your performance, we've got the transport covered. (Tone: Professional, Reassuring)
• •Headline: Industry Gear: The Unseen Hero of Every Event. Body: From secure road cases to trusty gaffa tape and reliable power leads, Industry Gear provides the essential, no-fuss solutions that keep your production running smoothly. Quality you can depend on, show after show. (Tone: Practical, Reliable)
• •Headline: Don't Gamble With Your Gear. Invest in Industry Gear. Body: Protecting your valuable lighting, audio, and staging equipment is non-negotiable. Industry Gear cases offer robust construction and smart design, backed by Eventec's commitment to quality and service. (Tone: Direct, Secure, Value-Oriented)
• •Headline: The Foundation of a Flawless Show: Industry Gear Essentials. Body: Every successful event relies on dependable behind-the-scenes equipment. Industry Gear provides the high-quality cases, tapes, and power solutions that professionals trust for seamless operations. (Tone: Professional, Foundational)
• •Headline: Industry Gear: Professional Protection, Sensible Price. Body: Get the robust, tour-ready protection your equipment demands without breaking the bank. Industry Gear delivers reliable road cases and accessories, ensuring your gear is always ready for the next venue. (Tone: Value-Driven, Dependable)