Tono de Marca

Friendly and Approachable, Nostalgic and Playful, Creative and Passionate, Informal and Authentic

Valores de Marca

• •Nostalgia and Shared Memories
• •Creativity and Self-Expression
• •Community and Connection
• •Authenticity and Relatability
• •Joy and Fun

Mejores Prácticas

• •Embrace "Bestie" Language: Continue using friendly, informal greetings like "hey besties!!" and terms of endearment that foster a sense of close community.
• •Inject Nostalgic References: Consistently weave in specific and relatable references to mid-2000s pop culture, games, and experiences that resonate with the target audience.
• •Maintain a Playful and "Silly" Persona: Don't be afraid to be self-deprecating ("silly little artist") and keep the tone light, fun, and not overly serious.
• •Use Emojis and Internet Slang (Authentically): Incorporate emojis and current (but not fleeting) internet slang that aligns with the "chronically online" aspect of the brand, ensuring it feels natural and not forced.
• •Share Personal Anecdotes and Inspirations (Briefly): Continue to connect the art and products to personal stories, memories, or inspirations, as seen in the Kickstarter descriptions and potential blog content, to enhance authenticity and relatability.

Percepción Social

Positive Engagement, Artistic Appreciation, Community Focused, Relatable Artist

Ejemplos de Copy

• •Instagram Post for a New Sticker: "Hey besties! ✨ Remember those iconic [mid-2000s reference, e.g., Tamagotchi, AIM] days? I've channeled that pure nostalgic energy into this brand new sticker! Stick it on your laptop, your water bottle, anywhere you need a little throwback smile. Link in bio to snag yours and relive the good ol' days! #nostalgia #mid2000s #stickerart #indigoabbie #sillyart"
• •Product Description for a Print: "Transport yourself back to a simpler time with this 'Pixel Dreams' art print. Inspired by countless hours spent on [retro game reference, e.g., Animal Crossing, Neopets] and the fuzzy feeling of childhood adventures. Perfect for adding a pop of color and a wave of nostalgia to your favorite space. Printed on high-quality paper, by yours truly (a silly little artist who just loves this stuff!)."
• •Tweet Promoting a Sale: "OMG, besties! 😱 To celebrate [fun, relatable reason, e.g., finally beating that one level, finding a shiny Pokemon], I'm having a FLASH SALE on all [product category, e.g., enamel pins]! Grab your faves before they're gone like my motivation on a Monday. 😉 Shop link: [link] #indieartist #nostalgicart #sale #retro"
• •Email Newsletter Snippet: "Hey friend, Abbie here! 👋 Just wanted to pop into your inbox with a little burst of color and a reminder that your inner child deserves some fun. This week, I've been working on some super secret new designs inspired by [another nostalgic theme, e.g., old-school cartoons, favorite childhood snacks]. Can't wait to show you! In the meantime, did you see the latest [product/blog post]? Let me know what you think! Stay awesome & nostalgic! <3"
• •TikTok Video Script (showing art process): (Upbeat, slightly chaotic music) "Okay, so boom! ✨ Had this random craving for [nostalgic food/candy] and it totally sparked an idea. Watch me turn this silly little thought into some cute art! What's your fave retro snack that needs to be immortalized as a sticker? Let me know in the comments! 👇 #artprocess #procreate #nostalgiaart #artistsoftiktok #indigoabbie"