Brand Tone

Aspirational/Motivational, Community-Focused/Inclusive, Appreciative/Reflective (Current), Direct/Informative (Sales), Edgy/Streetwise (Visuals)

Brand Values

• •Personal Growth/Self-Betterment
• •Quality & Exclusivity
• •Community/Belonging
• •Art & Identity
• •Gratitude (especially now)

Best Practices

• •Maintain Core Message (Even in Closing): Continue to weave in the "increase" and "personal growth" message in farewell communications, reminding customers of the original brand spirit.
• •Consistent Visuals: Ensure all sale-related posts still use the established edgy and high-quality visual style seen on their Instagram, even if the messaging is about closure.
• •Unified Voice of Gratitude: All communications (website, social media, any email) should express consistent thanks and reflection on the brand's journey and community.
• •Clear Call to Action (Sale Focused): Make the "50% off," "final items," and "no restocks" messages extremely clear and prominent across all platforms.
• •Archive with Intention: If the Instagram is to become a "living archive," curate it thoughtfully to reflect the brand's best moments and reinforce the "art and identity" it aimed to project.

Social Perception

Customers who interacted with the purchase process seemed to have a reasonably positive experience regarding service and value. The brand likely appealed to a younger demographic interested in streetwear with a motivational message. The closing announcements on Instagram show a sense of community, with the brand acknowledging the support they received.

Copy Examples

• •Headline: The Final Chapter: Own a Piece of the INCREASE Legacy. Body: It's been an incredible journey of growth and community. As we close this chapter, grab your last chance to wear the statement. 50% off all items. Inspire your journey, forever. #IncreaseFigures #EndOfAnEra
• •Headline: More Than Clothing. A Mindset. Body: INCREASE was built to inspire you to be greater. Carry that spirit forward. Our final collection is now 50% off. Thank you for being part of the movement. #IncreaseYourself #FinalDrop
• •Headline: Gratitude & Greatness: Our Parting Gift To You. Body: To the INCREASE family, thank you. As a final farewell, every piece that represented our shared journey of aspiration is now half price. Wear it with pride. #IncreaseCommunity #Sale
• •Headline: The Art of Ambition: Last Chance. Body: Every design was a piece of our story, your story. The INCREASE archive is open for a limited time. 50% off everything. Once it’s gone, it’s history. #StreetwearLegacy #IncreaseArt
• •Headline: Don't Miss Out: The INCREASE Collection 50% Off. Body: Quality streetwear designed to fuel your potential. This is your last opportunity to own INCREASE. Shop the close down sale now – everything must go. #IncreaseSale #LastChanceClothing