Brand Tone

Mystical & Enchanting, Exciting & Awe-Inspiring, Playful & Fun, Slightly Exclusive/Unique

Brand Values

• •Wonder & Imagination
• •Entertainment & Fun
• •Novelty & Uniqueness
• •Customer Amazement

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., mystical, exciting, playful, knowledgeable) with examples of "do's and don'ts." Include a list of preferred vocabulary (e.g., "conjure," "unleash," "spellbinding") and words to avoid.
• •Focus on the "Magic" and "Amazement": Consistently use language that evokes wonder, excitement, and the experience of witnessing something extraordinary. Highlight the user's ability to create magic.
• •Use Storytelling: Frame the product within a narrative of fantasy, power, and enchantment. Even short descriptions can hint at a larger magical world that the user can access.
• •Be Visually Consistent: Ensure that the language used in copy complements the dark, mystical, and fiery visuals used in imagery and videos. The words should enhance the visual experience.
• •Engage with the Community in Character (Subtly): When responding to comments or messages, maintain the enchanting and enthusiastic tone. Answer questions clearly but don't be afraid to sprinkle in a little bit of the brand's magical persona where appropriate. (e.g., "We're thrilled you're ready to begin your magical journey!").

Social Perception

Novelty Gadget/Toy, Magic Prop, Potentially Risky if Misused, Visually Impressive

Copy Examples

• •Headline: Unleash Your Inner Wizard. Command Fire with the Incendio Magic Wand! Body: Ever dreamt of casting real spells? Now, the magic is in your hands. The Incendio Wand lets you conjure breathtaking fireballs with a flick of your wrist. Prepare to amaze.
• •Social Media Post: Forget card tricks. This Halloween, perform REAL magic! 🔥 The Incendio Wand is your ticket to becoming the most spellbinding presence at any gathering. Get yours and ignite the night! #IncendioMagic #RealMagic #FireWand
• •Product Description Snippet: Crafted for aspiring sorcerers and masters of illusion, the Incendio Wand isn't just a prop – it's an experience. Feel the thrill as you summon and control a genuine flame, creating moments of pure astonishment.
• •Email Subject Line: Psst... Your Invitation to the World of Wizardry Awaits (It Involves Fireballs!) Email Body Intro: Tired of the mundane? Ready to wield a power that will leave everyone speechless? The Incendio Magic Wand is calling your name...
• •Ad Copy (Short & Punchy): Real Fire. Real Magic. The Incendio Wand. Get Ready to Wow. Shop Now!