Brand Tone

Professional, Trustworthy, Empathetic, and Educational. Supporting tones: Innovative, Scientific, Supportive, and Patient-centric.

Brand Values

• •Scientific Rigor & Accuracy: Emphasizing the validated science behind their testing.
• •Patient Empowerment: Providing individuals with information to take control of their health and treatment.
• •Personalization: Tailoring medication strategies to individual genetic makeups.
• •Innovation: Advancing healthcare through genetic insights.
• •Collaboration: Working with healthcare professionals to integrate pharmacogenetic testing into patient care.
• •Improved Quality of Life: Focusing on the tangible benefits of their service, such as reduced side effects and better treatment outcomes.
• •Education & Awareness: Committing to informing the public and medical community about the benefits of pharmacogenomics.

Best Practices

• •Prioritize Clarity and Empathy: Always explain complex scientific concepts in a way that is easy for patients to understand, while maintaining scientific accuracy. Lead with empathy, acknowledging the patient's journey and struggles.
• •Focus on Empowerment and Solutions: Frame information around how genetic insights empower patients and their doctors to make more informed decisions. Highlight the problem-solving aspect of the service.
• •Maintain Scientific Credibility: While simplifying, ensure the underlying science is respected and accurately represented. Use precise language when appropriate, especially when addressing healthcare professionals, but always offer context.
• •Be Consistent Across Platforms: While the specific content may vary (e.g., visual for Instagram, more formal for LinkedIn), the core tone of being trustworthy, empathetic, and educational should remain consistent.
• •Incorporate Patient Stories (Ethically): Use anonymized or permission-based patient experiences to illustrate the benefits in a relatable and human way. This reinforces the supportive and patient-centric aspects of the brand values. Always prioritize privacy and ethical considerations.

Social Perception

Patients & Public (who are aware): Viewed as a provider of cutting-edge, personalized medical insight that can offer hope and solutions, particularly for those struggling with medication effectiveness or side effects. There's an appreciation for the potential to avoid lengthy and distressing trial-and-error periods with medications. Some potential apprehension or questions may exist around the complexity of genetic information or cost/accessibility, which the brand tries to address through educational content. Healthcare Professionals: Perceived as a credible and valuable tool in the movement towards precision medicine. They are seen as a partner in optimizing patient treatment plans, particularly in complex areas like mental health and chronic pain. General Public (less aware): Awareness of pharmacogenetic testing is still growing. For those unfamiliar, the initial perception might be one of intrigue mixed with the complexity often associated with genetic science. The brand's challenge and current strategy involve making this science accessible and relatable.

Copy Examples

• •Tired of medication trial-and-error? Your DNA holds the key to understanding how your body responds to medications. Inagene's personalized insights empower you and your doctor to choose treatments more likely to work effectively and with fewer side effects. Take the first step towards a more predictable path to wellness.
• •Elevate your practice with precision. Inagene's pharmacogenetic testing provides actionable genetic insights to help you optimize medication selection and dosing, particularly for complex treatment plans in psychiatry and pain management. Partner with us to deliver truly personalized care.
• •Unlock Your Personalized Medication Plan. Science shows your genes influence how you react to drugs. Inagene Diagnostics helps translate that science into clear, actionable results for you and your healthcare provider. Discover the power of personalized medicine.
• •Sarah was struggling with side effects from her anxiety medication for years. After her Inagene test, her doctor adjusted her treatment based on her unique genetic profile. 'It's like a fog has lifted,' she shares. Read more about her journey to feeling better, faster. #PersonalizedMedicine #MentalWellness
• •Understanding Pharmacogenomics: How Your Genes Can Guide Safer & More Effective Treatment. Our latest article breaks down the science and shows how Inagene is making personalized medication management a reality for Canadians.