Brand Tone

Confident, Modern, Direct, Solution-Oriented, Reassuring

Brand Values

• •Quality
• •Customer Satisfaction
• •Innovation
• •Confidence
• •Elegance & Style
• •Convenience

Best Practices

• •Define Your Voice Persona: Create a clear profile of your brand's voice (e.g., "The Confident Expert," "The Modern Innovator"). Ensure all writers understand and can emulate this persona.
• •Use Consistent Language and Terminology: If you call it "SkinSafe Technology™," always refer to it that way. Avoid jargon unless your target audience is highly specialized, but for Imza, clear, benefit-driven language is better.
• •Focus on Benefits, Supported by Features: Instead of just saying "Waterproof," say "Groom wet or dry for ultimate convenience – fully waterproof." Connect the feature (waterproof) to the benefit (convenience).
• •Maintain Visual and Textual Harmony: Ensure the style of your copy matches your visual branding (website design, image style). Imza's clean, modern aesthetic should be reflected in concise, polished copy.
• •Create a Style Guide: Develop a comprehensive brand style guide that includes tone of voice, approved terminology, grammar preferences, and examples of on-brand and off-brand copy. This ensures consistency across all platforms and content creators.

Social Perception

The brand aims to establish itself as a provider of premium Turkish menswear in Egypt and wants to be associated with quality and elegance.

Copy Examples

• •Headline: Master Your Style. Effortless Grooming, Unrivaled Precision. Body: Introducing The Trimmer by Imza. Engineered with SkinSafe Technology™ for a nick-free, smooth shave every time. Confidence starts here.
• •Headline: Grooming, Elevated. Body: Why settle for less? The Imza Trimmer delivers power, precision, and waterproof convenience. Experience the difference. Look sharp, feel unstoppable.
• •Headline: No Nicks. No Pulling. Just Smooth. Body: Tired of painful grooming? Our SkinSafe Technology™ protects your most sensitive areas. The Imza Trimmer: Groom with confidence and comfort.
• •Headline: Your All-in-One Grooming Solution. Body: From head to toe, The Imza Trimmer handles it all. Powerful, precise, and perfectly safe. Define your look, effortlessly.
• •Headline: Imza: Precision Grooming for the Modern Man. Body: Step up your grooming game with The Trimmer. Designed for performance and built for confidence. Get yours today and own your look.