Brand Tone

Enthusiastic & Passionate, Informative & Direct, Accessible & Sales-Oriented, Trendy/Current

Brand Values

• •Passion for Football
• •Accessibility/Affordability
• •Variety & Selection
• •Customer Service (implied)
• •Quality (within its market segment)

Best Practices

• •Know Your Audience, Speak Their Language: Understand that the audience is passionate football fans who appreciate enthusiasm and current football culture. Use terms and references they connect with (e.g., "El Clásico," "derby day," specific player mentions if relevant and timely).
• •Emphasize Passion and Excitement: Inject energy into the copy. Use exclamation points appropriately, dynamic verbs, and words that convey the thrill of the sport and supporting a team.
• •Be Direct and Clear with Calls to Action: Tell customers exactly what you want them to do (e.g., "Shop Now," "Order Yours," "Link in Bio," "Swipe Up"). Make the purchasing process sound easy and appealing.
• •Highlight Value and Selection (Subtly): While being enthusiastic, weave in reminders of the wide selection and the good value proposition (e.g., "All your favourite teams," "Get the latest kits," "Amazing quality"). If mentioning "Thai quality," do so transparently where appropriate for channels familiar with the term.
• •Stay Current and Visually Consistent: Ensure the copy aligns with the visuals (which are product-focused and often highlight new items). Keep up-to-date with football news, new kit releases, and trending topics to make the content relevant and timely. Mirror the visual style of product showcases in the descriptive language.

Social Perception

Supplier of Fan Gear, Source for Replicas, Active on Social Media (especially Instagram & TikTok), Value-Oriented

Copy Examples

• •🔥 JUST LANDED! 🔥 The new [Team Name] [Season] Home Kit is HERE! Feel the passion, wear the colours. Pure football fire. Get yours before it's gone! Link in bio. #ImperioDeportivo #[TeamName] #FootballJersey #NewSeason
• •Rep Your Team! ⚽️ From La Liga to the Premier League, find your favourite club's latest kits at Imperio Deportivo. Top quality, unbeatable passion. FREE shipping over €50!
• •Level up your street style AND your training game! ⚽️💧 This [Team Name] tracksuit is pure comfort & vibes. Cop it now! 👉 Link in bio / DM us! #ImperioDeportivo #FootballFashion #Tracksuit #CalidadThai #[TeamHashtag]
• •Back in Stock! Your Favourite [Team Name] Gear + New Arrivals at Imperio Deportivo!
• •⚡️ FLASH SALE! ⚡️ 15% OFF all national team jerseys for the next 24 hours ONLY! Swipe up to shop and show your pride! 🌍🏆 #ImperioDeportivo #FootballSale #NationalTeams #LimitedTimeOffer