Brand Tone

professional, results-oriented, and caring

Brand Values

• •Effectiveness and Results
• •Quality and Natural Ingredients
• •Professional Trust
• •Customer Care and Well-being
• •Safety

Best Practices

• •Prioritize Professional Language: Use clear, direct language that reflects expertise. Avoid overly casual slang or jargon that could undermine credibility.
• •Focus on Benefits and Solutions: Clearly articulate how the products solve specific customer problems and improve their well-being. Highlight tangible results.
• •Emphasize Natural Ingredients and Safety: Consistently mention the use of natural ingredients and the gentle nature of the formulas, reassuring customers about product safety.
• •Incorporate Social Proof: Leverage testimonials from professionals and satisfied customers to build trust and validate product claims.
• •Maintain a Supportive and Confident Voice: Reassure customers that their foot health concerns can be effectively addressed, instilling confidence in the brand and its products.

Social Perception

Positive: Customers and professionals generally perceive Imperial Feet positively, highlighting the effectiveness of the products, especially for fungal nail issues and athlete's foot. The brand is seen as a game-changer by some salon professionals.

Copy Examples

• •Restore your confidence from the ground up. Imperial Feet's professionally formulated solutions tackle tough foot problems with gentle, natural ingredients. See the difference. Feel the relief.
• •Trusted by pedicurists, loved by feet. Our [Product Name] with [Key Ingredient] delivers proven results for [Specific Issue]. Healthy feet are happy feet.
• •Don't let foot concerns hold you back. Imperial Feet offers effective, easy-to-use treatments developed by experts. Experience the Dutch standard in foot care.
• •Nature meets science for your foot health. Our [Product Name], enriched with [Natural Ingredient 1] and [Natural Ingredient 2], soothes, repairs, and protects. Step into comfort.
• •Visible results, naturally. Imperial Feet's innovative formulas provide gentle yet powerful care for conditions like [Specific Issue] and [Specific Issue]. Invest in your well-being.