Brand Tone

Professional & Experienced, Aspirational & Inviting, Helpful & Supportive, Modern & Engaging, Direct & Informative

Brand Values

• •Expertise & Knowledge
• •Trust & Reliability
• •Customer Focus & Comprehensive Service
• •Quality & Desirability
• •Transparency (implied)

Best Practices

• •Always Balance Aspiration with Expertise: While selling the dream, ensure that claims are backed by factual information, experience, and offers of tangible support. Avoid hyperbole that can't be substantiated.
• •Prioritize Clarity and Transparency: Especially when dealing with significant investments like real estate, ensure all information (pricing, legalities, property features) is clear, accurate, and easy to understand. Use straightforward language when explaining complex topics.
• •Adapt to the Platform, Maintain Core Values: While the style of a TikTok video will differ from a website blog post, the underlying message of expertise, support, and quality should remain consistent. For instance, TikTok can be playful, but the property shown should still reflect the quality Thaiway stands for.
• •Use High-Quality Visuals with Informative Captions: Let stunning images and videos draw people in, but ensure the accompanying text provides value, whether it's key property details, a helpful tip, or a clear call to action. The visuals and text should work together to tell the brand's story.
• •Be Responsive and Client-Centric in Communication: When engaging with comments or inquiries, maintain a helpful, professional, and approachable tone. This reinforces the brand value of customer focus and builds trust. Use language that shows you understand their needs and are there to assist.

Social Perception

A knowledgeable and well-established real estate agency specializing in Thailand for international buyers, particularly from German-speaking countries and the broader European market. A reliable guide for navigating the complexities of the Thai property market. A provider of attractive and desirable properties, catering to both lifestyle buyers and investors. Accessible and modern in their marketing approach, particularly through social media.

Copy Examples

• •Your Thai Paradise Awaits. Over 20 Years of Expertise in Making Dream Homes a Reality. Explore Properties with Thaiway.
• •Considering a move to sunny Pattaya? ☀️ From beachfront condos to serene pool villas, we guide you every step of the way – from first viewing to getting your keys (and beyond!). Ask us anything about buying property in Thailand! #ThaiwayProperties #DreamHomeThailand #PattayaLiving #RealEstateExperts
• •FOR SALE: Luxurious 2-Bed Sea View Condo, Jomtien. 120 sqm, modern furnishings, full amenities, foreign ownership. Ref: THW123. Price: ฿8.5M. Full details, virtual tour, and legal consultation available. Contact us today.
• •*(Video showing a quick, vibrant tour of a villa with upbeat music)* On-screen text: Woke up in PARADISE 😍🌴 Your new Thai villa? DM us! #ThailandVilla #PropertyTour #ThaiwayProperties #LuxuryLiving
• •Navigating the Thai property market can seem complex, but it doesn't have to be. With Thaiway's two decades of experience, we simplify the process. This guide breaks down [specific topic, e.g., 'Foreign Ownership Laws in Thailand'] to empower your investment journey.