Brand Tone

Respectful and Reverent, Authentic, Professional and Informative, Contemporary and Innovative, Community-Oriented

Brand Values

• •Cultural Preservation and Promotion
• •Respect
• •Authenticity
• •Quality
• •Integrity and Ethics
• •Innovation
• •Community Empowerment

Best Practices

• •Prioritize Respectful Language: Always use language that honors Indigenous cultures, traditions, and the sacred nature of ceremonial tobacco. Avoid casual or commercialized terms when discussing sacred items.
• •Emphasize Authenticity and Tradition: Consistently highlight the Indigenous ownership, the traditional blessing of tobacco, the use of certified organic ingredients, and the cultural stories behind the designs.
• •Educate and Inform: Use copywriting as an opportunity to educate the audience about the cultural significance of the products, the careful processes involved, and the values the brand upholds.
• •Maintain Visual Consistency: Ensure all imagery and design elements align with the brand's blend of contemporary style and traditional respect. Visuals should be high-quality and culturally appropriate.
• •Show, Don't Just Tell, Your Values: Instead of merely stating values like 'community-focused,' share stories or examples of how Imagination Group supports Indigenous communities or upholds the Seven Sacred Teachings.

Social Perception

Respected Indigenous Business, Provider of Authentic Ceremonial Products, Culturally Sensitive, High Quality, Trustworthy

Copy Examples

• •Headline: Honour Tradition. Embrace Spirit. Body: Our 100% certified organic Ceremonial Tobacco is traditionally blessed and handled with the utmost respect, connecting you to ancient practices with every offering. Discover the authentic path to prayer and reflection. Call to Action: Learn Our Story.
• •Headline: The Artisan's Touch, The Ancestor's Wisdom. Body: Imagination Inspired Gifts blend contemporary Indigenous design with timeless cultural stories. Each piece is more than an item; it's a celebration of heritage and a testament to living traditions. Call to Action: Explore the Collection.
• •Headline: Crafted with Care. Shared with Intention. Body: From our automated, minimal-contact processing to the sacred blessing by an Elder, every step ensures our Ceremonial Tobacco maintains its purity and spiritual integrity. For moments that matter. Call to Action: Understand Our Process.
• •Headline: More Than a Gift, It's a Connection. Body: Share the richness of Indigenous culture with our thoughtfully curated gifts and traditionally prepared Ceremonial Tobacco. Authentic, respectful, and beautifully presented – a true offering from the heart. Call to Action: Shop Now.
• •Headline: Guided by the Seven Sacred Teachings. Body: At Imagination Group, values like respect, honesty, and wisdom aren't just words; they are the foundation of everything we do – from preserving sacred traditions to innovating for a vibrant future. Call to Action: Discover Our Commitment.