Brand Tone

friendly, encouraging, and accessible

Brand Values

• •Creativity & Inspiration
• •Quality
• •Affordability
• •Accessibility/Inclusivity
• •Joy of Art
• •Customer Support

Best Practices

• •Always Be Encouraging: Use positive and uplifting language. Avoid jargon or overly technical terms that might intimidate beginners. Focus on the joy and possibility of creation.
• •Emphasize Accessibility & Affordability: Highlight how Magicfly makes creativity open to everyone, regardless of skill level or budget. Reinforce the value-for-money proposition.
• •Speak to "You": Address the audience directly to create a personal connection. Use "you," "your," and "we" to foster a sense of community and support.
• •Show, Don't Just Tell (with a Friendly Twist): When describing products, focus on the experience and benefits (e.g., "glides smoothly," "vibrant colors that pop," "makes crafting easy and fun").
• •Maintain a Consistent Voice Across Platforms, Adapting Tone: While the core friendly and encouraging voice should remain, the tone can be slightly more playful and visual on platforms like Instagram and TikTok, and perhaps more informative (but still accessible) on product pages or blog posts.

Social Perception

Positive: Many customers perceive Magicfly as a provider of good quality art supplies at reasonable prices, making art accessible. They are often praised for their vibrant colors and the completeness of their sets. The brand is seen as beginner-friendly.

Copy Examples

• •Headline: Unleash Your Inner Artist! ✨ Body: Dive into a world of color with Magicfly! Our vibrant acrylics are perfect for bringing your imagination to life, whether you're a seasoned pro or just starting your creative journey. Get your set today and let the magic begin! #Magicfly #ArtForAll
• •Headline: Craft Your Happy! 😊 Body: From dazzling resin art to cozy knitted creations, Magicfly has all the supplies you need to make something beautiful. Affordable, high-quality, and always inspiring. What will you create today? #GetCrafty #MagicflyMakes
• •Headline: Little Hands, Big Creativity! 🎨 Body: Nurture your child's artistic spark with Magicfly's kid-safe, easy-to-use art supplies. Perfect for rainy day fun and creating masterpieces to cherish. Shop our non-toxic paints and markers now! #KidsArt #CreativeKids #Magicfly
• •Headline: Don't Just Dream It, Draw It! ✍️ Body: Magicfly pens and markers glide like a dream, making every stroke a joy. Express yourself with our wide range of colors, perfect for journaling, illustration, or adding flair to your notes. Quality you can feel, at a price you'll love. #DrawingJoy #MagicflyArt
• •Headline: Your Vision, Our Colors. Let's Create Together! 🌈 Body: At Magicfly, we believe everyone has a story to tell through art. Our mission is to provide you with the best tools at the best prices, so nothing stands between you and your next masterpiece. Join the Magicfly family and share your creations! #CreativeCommunity #AffordableArtSupplies