Brand Tone

calm, informative, aspirational, and supportive. It's also premium yet accessible

Brand Values

• •Holistic Well-being: Emphasizing the interconnectedness of physical and mental health.
• •Self-Care: Promoting the importance of dedicating time and resources to personal wellness.
• •Quality & Efficacy: Highlighting the effectiveness and premium nature of their products.
• •Natural Solutions: Focusing on non-invasive, natural therapies like infrared heat and light.
• •Empowerment: Encouraging individuals to take control of their health and wellness journey.

Best Practices

• •Emphasize Benefits, Not Just Features: Focus on how the products make the customer feel and the positive outcomes they can expect (e.g., "soothe sore muscles," "achieve a calmer mind," "enhance your natural glow").
• •Use Calming and Evocative Language: Incorporate words like "unwind," "rejuvenate," "restore," "sanctuary," "radiant," "serene," "balance," and "nourish."
• •Maintain a Supportive and Encouraging Voice: Position the brand as a partner in the customer's wellness journey. Avoid overly aggressive sales tactics.
• •Keep it Clean and Uncluttered: Mirror the visual aesthetic in the copy. Use clear, concise language and avoid jargon where possible, or explain it gently.
• •Incorporate Elements of Mindfulness and Self-Care: Frame product use as a ritual or a dedicated moment for oneself, reinforcing the value of investing in personal well-being.

Social Perception

trustworthy and desirable brand within the home wellness space. Customers appear to view their products as effective tools for relaxation, recovery, and overall well-being. The aesthetic appeal of the brand contributes to a perception of quality and sophistication. There's an aspirational quality, associating the brand with a healthy and balanced lifestyle.

Copy Examples

• •Headline (Infrared Sauna Blanket): "Melt away stress. Unwind your body. Discover the deep peace of Ilo Wellness at home."
• •Social Media Post (Red Light Therapy): "Glow from within. ✨ Our Red Light Therapy Mask nourishes your skin at a cellular level, revealing a more radiant you. Invest in your skin's future, naturally. #IloWellness #RedLightTherapy #NaturalSkincare"
• •Email Subject Line: "Your Invitation to Deeper Relaxation and Rejuvenation Starts Now."
• •Product Description Snippet (Gua Sha): "Unlock ancient wisdom for modern radiance. Our [Material] Gua Sha tool gently sculpts, boosts circulation, and revitalizes your complexion, inviting a moment of mindful self-care into your daily ritual."
• •Instagram Ad Copy: "Tired of feeling tired? Elevate your well-being with Ilo Wellness. Experience the transformative power of infrared heat and red light therapy, designed to help you recover faster, sleep deeper, and feel your best. Your sanctuary awaits."