Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Wholesome & Trustworthy, Fun & Whimsical, Community-Oriented & Inclusive

Brand Values

• •Passion for Peanut Butter
• •Quality Ingredients
• •Taste & Enjoyment
• •Innovation & Variety
• •Social Responsibility & Inclusivity
• •Family Owned & Authentic
• •Health-Consciousness (within indulgence)

Best Practices

• •Embrace the Enthusiasm: Always write with a genuine passion for peanut butter. Use exclamation points judiciously but effectively to convey excitement. Let your love for the product shine through.
• •Keep it Friendly and Conversational: Use warm, approachable language. Address the audience directly (e.g., "you," "your"). Avoid overly formal or technical jargon. Think of talking to a fellow peanut butter aficionado.
• •Highlight Wholesome Simplicity: Consistently mention "simple, honest ingredients," "USA-grown peanuts," and natural qualities. This reinforces trust and aligns with the brand's core values.
• •Inject Fun and Playfulness: Use evocative and slightly whimsical language, especially when describing flavors or usage occasions. Don't be afraid of a little lightheartedness. This makes the brand memorable and engaging.
• •Be Inclusive and Community-Focused: When appropriate, weave in messages of sharing, community, and the joy of food that brings people together. Reflect the brand's social responsibility and welcoming nature.

Social Perception

High-Quality & Gourmet, Fun & Innovative, Trustworthy & Natural, Indulgent Treat, Nostalgic & Comforting (with a twist), Aspirational but Accessible

Copy Examples

• •Headline: Unleash Your Inner Peanut Butter Lover. Body: Tired of the same old spread? Dive into a jar of Peanut Butter & Co. and rediscover your love for peanut butter. From dreamy Dark Chocolatey Dreams to classic Smooth Operator, we use only simple, honest ingredients for a taste that’s pure joy. What will your spoon find? #TasteGoodFeelGoodDoGood
• •Headline: More Than Just a Sandwich Spread. It's an Adventure. Body: Breakfast smoothies? Decadent desserts? A sneaky spoonful straight from the jar? (We won’t tell!) Peanut Butter & Co. turns every moment into a delicious escape. Made with USA-grown peanuts and a whole lotta love. Explore our flavors! #PBLove #SimpleIngredients
• •Headline: Scoop, Spread, Smile. Repeat. Body: Life’s complicated enough. Your peanut butter shouldn’t be. At Peanut Butter & Co., we’re all about real ingredients, incredible taste, and that happy feeling you get from your favorite comfort food, elevated. Find your happy flavor today! #FamilyOwned #NonGMO
• •Headline: Fuel Your Fun, Naturally. Body: Whether it's our protein-packed peanut powder for your morning workout or a swirl of Cinnamon Raisin in your afternoon snack, Peanut Butter & Co. offers delicious, wholesome energy. Made with passion, for peanut butter enthusiasts like you. #USAPeanuts #WholesomeGoodness
• •Headline: Join the Flavor Revolution! Body: Remember when peanut butter was just… peanut butter? We do! That’s why we started a sandwich shop in NYC and never stopped dreaming up exciting, all-natural flavors. Taste the passion in every jar of Peanut Butter & Co. What’s your signature scoop? #FlavorFanatics #PeanutButterAndCo